Without a doubt, this week’s news is TheFind‘s acquisition from the usual suspect, that is Facebook. That’s right, the social mega-network went on a shopping spree again and bought another company that you may never have heard of.
Also Read: Snapchat’s ‘Our Story’ Goes Local
TheFind‘ is a service that’s been around for 9 (!!!) years and helps users find the right product at the right place and at the right price. TheFind‘s engine searches the entire shoppable web: That’s over half billion products in over half million stores.
If you like our stories, there is an easy way to stay updated:
So what’s so interesting about TheFind that made Facebook buy it out? Well, all of the above. TheFind has a solid business with a mature technology and can help Facebook serve timely and relevant ads. As the social network announced:
[quote]We’re excited to welcome TheFind to Facebook. TheFind’s talented team has built a successful search engine that connects people to products. Together, we believe we can make the Facebook ads experience even more relevant and better for consumers. Our business is about connecting people with the topics, companies, brands, and increasingly products they care about and we look forward to doing that with TheFind on board.[/quote]
And if the term ‘remarketing‘ doesn’t ring a bell, then it should. Apparently, Facebook will show ads that correspond to your web journey and are relevant to your interests. Whether these ads will come from some brand’s inventory or the social network’s arsenal (with a commission), it’s still a mystery. For the time being, the only thing we know for sure is that TheFind’s engine will go down in a matter of few weeks.
On to the next one.
- Ad Bidding On Facebook: 2015 Edition
- Facebook Wants To Change The Way We Schedule Meetings
- Are Your Facebook Ads Relevant?
You might also like
More from Facebook
Here are all the training courses you should consider this week, as part of Facebook's free 'Summer of Support' initiative.
Facebook is testing a new design for Facebook Pages that comes without the "Like" count and "Like" button. Is this …
Facebook is bringing the screen-sharing feature, which is already available on Messenger video calls and Messenger Rooms, to Messenger for …
Facebook is contemplating a move to suspend all political advertising on its platform ahead of the 2020 US Presidential election.
Facebook is rolling out a new Community Management course on Blueprint, which is free to join for everyone. What are …
Late last month, Facebook's NPE team announced an invite-only beta for Forecast, an app that lets users make crowdsourced predictions.