Facebook Found It!

Without a doubt, this week’s news is TheFind‘s acquisition from the usual suspect, that is Facebook. That’s right, the social mega-network went on a shopping spree again and bought another company that you may never have heard of.

Also Read: Snapchat’s ‘Our Story’ Goes Local

TheFind‘ is a service that’s been around for 9 (!!!) years and helps users find the right product at the right place and at the right price. TheFind‘s engine searches the entire shoppable web: That’s over half billion products in over half million stores.

TheFind’s engine has indexed half a billion products and will power up #Facebook’s ad machine.

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So what’s so interesting about TheFind that made Facebook buy it out? Well, all of the above. TheFind has a solid business with a mature technology and can help Facebook serve timely and relevant ads. As the social network announced:

We’re excited to welcome TheFind to Facebook. TheFind’s talented team has built a successful search engine that connects people to products. Together, we believe we can make the Facebook ads experience even more relevant and better for consumers. Our business is about connecting people with the topics, companies, brands, and increasingly products they care about and we look forward to doing that with TheFind on board.

And if the term ‘remarketing‘ doesn’t ring a bell, then it should. Apparently, Facebook will show ads that correspond to your web journey and are relevant to your interests. Whether these ads will come from some brand’s inventory or the social network’s arsenal (with a commission), it’s still a mystery. For the time being, the only thing we know for sure is that TheFind’s engine will go down in a matter of few weeks.

#TheFind’s acquisition could help Facebook gear up its remarking features. What do you think?

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On to the next one.