It has been the subject of many conversations among social media marketers for the last 6 months. Yes, ever since Facebook updated its newsfeed algorithm back in December, everyone has been either complaining about it or trying to find solutions, or both.
You probably are concerned about your posts not reaching as many Facebook users as you wish they would. We all are to some extent. Many think Facebook is simply trying to convert more users to advertising, making a lot more money in the process. While this might not be entirely false, the truth is much more complex than that.
Facebook Is Growing
You probably already know that. But as it grows, and as more and more users and businesses post updates and photos, there is now so much content that you could not possibly see all of it. In fact, for an average user, there are about 1,5000 new stories that could appear in the newsfeed each time he logs onto Facebook.
As a result, it has never been so hard for a story to gain exposure in the Newsfeed. Not only there are more and more people joining Facebook, hence more friends’ stories to be shared, users also like more and more Pages. In fact, Facebook’s director of product management for NewsFeed explained that the total number of Pages liked by an average Facebook user grew by more than 50% over the last year.
So it’s not that Facebook wants to force you into using advertising, it’s just that stories now need a push to fight off the competition on NewsFeed.
Facebook Is Not Showing Everything
Facebook is not Twitter. What I mean is that Facebook clearly took the decision not to show all updates in a user’s newsfeed. Facebook admits openly that NewsFeed is designed to show each person the content that is most relevant to them.
This is the reason why, from the 1,500+ stories a person might see whenever they log onto Facebook, they will actually see approximately 300 in their NewsFeed.
Officially, stories that are displayed in a user’s NewsFeed are chosen based on thousands of factors which are relative to each person, that includes who you are friends with, what your friends like and share on Facebook, and what interests (likes) you have on Facebook.
So What Can We Do Then?
Facebook does not actually provide much insight on that. But as far as we are concerned, we stick to our values:
[quote]Share more and more original and valuable content that will get our fans to interact with and share it with their friends.[/quote]
Of course, you can also boost your content with Facebook Ads, but this would not be a long term solution.
If you are looking for more tips on how to face the declining organic reach of your updates on Facebook, make sure you read our post: 22 Tips To Maintain Your Facebook Reach
- Facebook Looked (Very) Good in Q1 2014 [infographic]
- Facebook Still Is Unbeatable Among Young Adults
- All The New Stuff Facebook Announced at F8