It might be a long time since Facebook introduced messages for Pages but the feature somewhat failed to become a major tool for brands. Customers, on the other side, seem to think that posting a comment may often be a better solution for them to get noticed, rather than send a message.
The reason behind that, according to Facebook, is probably because page admins often forget to read and answer to messages.
How can you make sure a message sent to a page is read? By reminding admins about it, of course. And this is just what we saw Facebook testing today.
In the below screenshot, you can see how Facebook has been stepping up. When you have unread messages in your Page’s inbox, a full length banner will now alert you. The banner also explains how responding to messages quickly will help improve your reputation. Although in our particular case, the message had only been sent an hour before we noticed the alert.
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Page admins, have you noticed similar alerts on your page lately?