Facebook has been announcing some fascinating new features these past few weeks, along with the new, super-potent ad format, which includes up to 3 different products. The surprises don’t end here, as the social network aims to become the only destination for digital marketers who want to increase their exposure – and see their sales go up.
We have already discussed the numerous possibilities which Facebook offers when it comes to targeting an audience. Right now, the social network announced that in the upcoming days it will be offering even more options to create and target audiences and achieve greater click-through rates.
More specifically, a new feature in Ads Manager and Power Editor on Chrome allows businesses to easily build certain kinds of audiences, that is people who visit certain pages, either yours or similar, or people who haven’t visited your site for a while.
In addition to that, you will be able to form special queries that will further help you perform advanced segmentation and automatically build audiences based on past activity history on their website. In other words, you can now base your ads on behavioural analysis of your audience.
According to Facebook, these new features have helped retailers achieve better results and lower the cost of acquisition. Premium jeans retailer Twenty Jeans used Custom Audiences from their website to reduce their cost per acquisition on Facebook by 3X. Impressive right?
Do you use enhanced custom audiences on Facebook?
- Do We All Lie on Facebook?
- Give Free Wifi In Exchange For A Facebook Check-In
- Facebook Asks Admins To Translate Their Page Name
You might also like
More from Facebook
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …
Here are three free Facebook Blueprint courses to help you set up your own shop on Facebook and Instagram.
After announcing the #BuyBlack Friday campaign in the US earlier this month, Facebook is now promoting a #BuyBlack Friday Gift …
Facebook announced the launch of a new free cloud gaming service that includes several games on the Facebook app and …
Last week Facebook for Business announced an update to its Messenger API that adds support for Instagram Messaging.
Here are three free Facebook Blueprint courses that will help you create more impactful ad visuals that get your audience's …