Facebook announced that it is expanding its Fundraisers feature to brand and public figure Pages, and adding some other new features to make the feature more “impactful and accessible.”
There are many organisations out there that are leveraging Facebook Fundraisers effectively, to support the causes “that mean the most to them.” And to support them, Facebook has been making many changes lately. Now, it’s announcing a few new features that will help them get the most out of their fundraisers and help more people and organisations to do better at them.
The first new feature is the expansion of Fundraisers to Pages. Brand and public figure Pages will now be able to fundraise for nonprofit causes, and nonprofit Pages can now also start their own causes to fundraise. Facebook explains the decision was inspired by the momentum and level of success seen from Pages running fundraisers overall. For example, “Artists Tegan and Sara recently launched a Page fundraiser to help send 100 kids to LGBTQ summer camp in the US and Canada through the Tegan and Sara Foundation LGBTQ Camp Scholarship.” The fundraiser was created in collaboration with the Ally Coalition.
The second addition is that people can now invite their friends to manage fundraisers together, allowing them to effectively “expand their network of supporters.” As one can already add co-admins or moderators to a Facebook Group or co-hosts to a Facebook Event, fundraiser managers can now add “up to three friends to be organizers” of the fundraiser to help them manage it effectively. The extra people will also help “rally more supporters” to reach the fundraising goals faster.
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