Facebook has announced that advertisers can now run split tests in the Quick Creation flow in Ads Manager, instead of just in the Guided Creation workflow. The change makes the process easier for advertisers who prefer to create and manage their ads in bulk.
Split testing – otherwise known as A/B Testing – is an important technique to help you find out what works best for you and your business objectives when you’re running online ads. It can help you experiment with different hypotheses and options, and allow you to identify the ones that drive the best results, helping you create more effective campaigns. Facebook launched split testing in Ads Manager in March last year, and then upgraded it with creative split testing last October.
Now, the option is being added to the Ads Manager’s Quick Creation flow as well. You can find out more about how to use this feature in Facebook’s Advertiser Help Center, here.
But that’s not all. Split testing has now also been given support for the engagement marketing objective as well – so now, you can run split test ads on post engagement, Page likes, and event responses. Up until now, you’ve been able to only run split tests “for ads optimized for catalog sales, conversions, app installs, reach, video views, traffic and lead generation.”
[Tweet “Facebook’s split testing has now been given support for the engagement marketing objective as well – you can run split test ads on post engagement, Page likes, and event responses.”
With the expansion into the Quick Creation flow, Facebook has also added a new reporting dashboard for advertisers to “view standard KPIs” for their split test ads “such as CPM, CPC, CTR and more.” Finally, advertisers can seamlessly duplicate their split tests while keeping the same settings. If an advertiser wants to use previous split tests as templates for new ones, or restart a test, this can be an important feature.
You might also like
More from Facebook
Facebook To Begin Testing Topic Exclusion Controls For Advertisers
Facebook is to begin testing a new brand safety options, including new Facebook Ads topic exclusion controls for a small …
Facebook Oversight Board Publishes Decisions On First Cases
Back in December, Facebook's independent Oversight Board took on its first cases. Its decisions on these cases are now published.
Facebook Continues To Lose Users In The US And Canada
Facebook’s daily active users decline for a second quarter in the United States and Canada, caused by user fatigue and …
Facebook Launches Facebook News Portal In The UK
Facebook is starting to roll out Facebook News in the UK, a destination in its app featuring curated news from …
Facebook Revamps Access Your Information On iOS And Android
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …