Social media have become an excellent mobiliser for social causes and of course a great medium for charities to spread the word and to gain donations. Ever since Facebook enabled the Donate button for non-profits over 2 years ago, it has been toying with something more permanent. Following successful charitable campaigns this year, the company has now announced a “donate button”, as part of the call-to-action button options on Brand Pages.
“Donate Now” is now officially available as a call-to-action button on Brand Pages on the social network. This means that charities, like the ALS Association can now ask for donations with a button on the top of their pages or in their ads.
Call-to-action buttons on Brand Pages have been around for a few months now, right next to the Like Button – “Book Now”, “Shop Now” and “Contact Us” is now joined by “Donate Now”.
Following the earthquake in Nepal in April, Facebook had encouraged users to donate for earthquake relief – and the action had helped raise over $17m.
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None of the actual transactions happen on Facebook, but the button helps charities drum up the financial support that is so desperately needed. Facebook has no now effectively made it,
[quote]“…easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.”[/quote]
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