Facebook Adds "Donate" Button Making it Easier to Give to Charity • Facebook • WeRSM

Social media have become an excellent mobiliser for social causes and of course a great medium for charities to spread the word and to gain donations. Ever since Facebook enabled the Donate button for non-profits over 2 years ago, it has been toying with something more permanent. Following successful charitable campaigns this year, the company has now announced a “donate button”, as part of the call-to-action button options on Brand Pages.

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“Donate Now” is now officially available as a call-to-action button on Brand Pages on the social network. This means that charities, like the ALS Association can now ask for donations with a button on the top of their pages or in their ads.

Call-to-action buttons on Brand Pages have been around for a few months now, right next to the Like Button – “Book Now”, “Shop Now” and “Contact Us” is now joined by “Donate Now”.

Following the earthquake in Nepal in April, Facebook had encouraged users to donate for earthquake relief – and the action had helped raise over $17m.

Facebook launched a Donate Button that appears alongside other CTA buttons on Brand Pages

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None of the actual transactions happen on Facebook, but the button helps charities drum up the financial support that is so desperately needed. Facebook has no now effectively made it,

“…easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.”

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#ALS Challenge #Business Pages #Call to Action #charity #Facebook