Another year, another acquisition for Facebook. The latest company to be added to its portfolio, is The Eye Tribe, a startup specialised in eye-tracking technology.
Facebook’s latest acquisition is meant to help it further develop its Oculus and VR offering. According to Eye Tribe‘s blog, its product aims at being the absolute standard on VR headsets worldwide, since
[quote]it can enable higher performance of VR headsets with features like foveated rendering. Foveated rendering works by only rendering the specific part of the screen, where the user is currently looking.[/quote]
This could be very useful for Oculus, as it can help to lower battery consumption. Moreover, Eye Tribe has developed a patent pending for biometric eye authentication software, that adds an extra level of security.
While it all points to the fact that Oculus will be the biggest winner of this development, there’s also another Facebook product that could greatly benefit from the acquisition. In an ideal world, Facebook ads could use the technology to track viewability of ads served, and link it back to specific demographics. Cool, huh?
You might also like
More from Facebook
Facebook Sparked Is A New Type Of Speed Dating App
Facebook Sparked, a video speed dating app, is being tested as part of Facebook NPE team's exploration of the future …
Facebook Brings Zoom Meetings To Portal TV
After adding support on Portal Mini, Portal, and Portal+ Facebook is now adding Zoom and GoToMeeting to Portal TV as …
It Cost Facebook $23 Million To Keep CEO Mark Zuckerberg Safe In 2020
Facebook has spent more than $23 million to guarantee Mark Zuckerberg's security in 2020, as revealed by a SEC filing …
Facebook NPE Team Introduces Hotline, A New Competitor For Clubhouse
Facebook Hotline is a slightly different take on Clubhouse that puts more power in the hands of attendees who can …
Facebook Is Testing QR Codes For Peer-To-Peer Payments In The US
In the US, Facebook has begun testing Venmo-like QR codes to facilitate peer-to-peer payments using its app.
Facebook Data Breach: Did They Get Your Data?
The latest Facebook data breach concerned over 533 million users. We help you check if your personal data was compromised.
Facebook Analytics Will Disappear On June 30
Facebook will retire its Analytics tool on June 30, the company announced in a Business Help Center post today.
You Can Now Control Who Comments On Your Facebook Posts
Facebook has introduced a new feature that lets you control who can comment on your posts when shared in the …