[dropcap]H[/dropcap]ave you ever visited a site that offers the ability to login using your Twitter or Facebook account? That’s called a “social login” and its gaining in popularity online.
With too many passwords to remember and too little time, multitaskers appreciate the convenience – and many prefer to return to sites offering this option instead of their more password-intensive competitors.
Social logins are super convenient. They pull in profile info and allow site access without the burden of remembering yet another login and password combination. And, according to the folks at Janrain, a social identity company, people love them.
Janrain’s latest report on social login trends throughout the Web, reveals that “people want choice.”
But don’t forget that “choice” part. Although Twitter’s numbers may have moderately decreased, social login is still relatively new to many people – and online participants are likely a bit untrusting. They have good reason, as they often read about the dangers of allowing third-party applications access to their accounts.
Once they get beyond that fear though (and many are, obviously) and social login becomes a regular “thing,” you’ll do well to have the option enabled on your site so you can capture those consumers before the competition does.
Just take a look at how many folks from each platform are interested in using social logins (below). That number can only grow.
- Social Login: What CMOs Should Know – Infographic
- 7 Tips On Protecting Your Facebook Password
- Twitter Gets Twice as Safe with Two-Factor Verification