Audi developed an in-store installation that lets you draw your own track in a sandbox and then drive an Audi Q5 on it, all thanks to virtual reality.
What works better than a real-life experience to convince people of the true all-terrain capabilities of an Audi Q5 and its Quattro technology? Driving it, of course. But it is not always easy to put a car in the hands of potential buyers.
In Norway, POL, a creative agency from Oslo, and MediaMonks, a creative production company from Amsterdam, created the perfect Virtual Reality campaign to solve the issue. And to make it even more fun, they turned a 400-kilo real-life sandbox into a virtual playground where users could test drive the Audi Q5 in sand tracks designed by themselves!
“Enter SandBox” is an award-winning VR experience, connecting the physical and virtual world like never before.
Imagine this: first, you design your own track in the sandbox. Then a Kinect camera, coupled with an HTC Vive Lighthouse tracking system scans the physical sandbox in 3D, based on 200,000 measure points. And voila, you are now (virtually) driving the new Q5 on your own sandbox track.
To make it feel even more real, it all takes place in a specially designed driving station that adds additional sounds and sensations, on top of letting you accelerate and brake as if you were sitting in the real car.
“Enter Sandbox” is now travelling across Europe and the US, after becoming one of the most-awarded campaigns last year, collecting 5 Cannes Lions, the Ciclope Grand Prix, Gold at the CLIO awards, and 5 Eurobest awards, among many other recognitions. Impressive.
You might also like
More from Featured
Twitter Spaces Lands On Android, Beating Clubhouse
Twitter is bringing its audio conversation feature Twitter Spaces to Android, while Clubhouse remains iOS only for the moment.
IKEA Introduces Disassembly Guides To Help Your Furniture Live Longer
The IKEA disassembly guides are part of the company's pledge to lower its carbon footprint and champion sustainability.
Instagram Now Lets You Go Live With Up To 3 People
New Instagram Live Rooms let you go Live on the platform with up to three people at a time.
This Epic New Ad From Skoda Shows How The Little Things Can Save Your Life
For this new opus of the SKODA epic ads, the brand showcases a USP that is almost anecdotal: the door …
Twitter Adds Stickers And Twemojis To Fleets In Japan
Following the rollout of Fleets in November, Twitter is now expanding functionality with stickers and Twemojis in Japan.
Minneapolis To Enlist Influencers To Share ‘Approved Messages’ During George Floyd Trials
The City of Minneapolis will hire social media influencers to share information before, during, and after the trials of four …
How To Update Your Interests On Clubhouse
Did you know you could update your interests on Clubhouse to discover more meaningful conversations on the audio app?
Twitter Super Follow Will Ask You To Pay To Follow Some Users
Twitter announced its first-ever paid product, called "Super Follow" which will let some creators ask users to pay to access …
This Week: The 10 Most Talked About TV Ads On Social Media
Welcome to the new edition of our 10 most talked-about TV ads on social media: What is the common point between …