FFS!, you might be thinking, particularly if you’ve sampled the plush pleasures of the Ritz-Carlton in its iconic Marina Bay location. What on earth was going on?
A group of diners was invited to a four-course meal at the Ritz-Carlton hotel, with dishes prepared by renowned Italian-born chef Massimo Pasquarelli.
Lucky bleeps! Right? As well as Chef Pasquarelli’s cuisine, the hotel boasts a 4,200-piece museum-quality art collection and panoramic views of the city from its 32nd-floor Club Lounge – in other words, a stunning setting for a memorable meal.
The dinner unfolded around the guests with the precision of a well-starched white napkin.
Until, that is, they picked up the incredibly artistic-looking cutlery to tuck into the food.
And that’s when things got difficult – although the knives, forks and spoons looked like the ultimate in design chic, they were really hard to eat with.
The cutlery had in fact been created for Smile Asia, a non-profit organization which specialises in treatment and care for the more than the more than 100,000 children born each year in Asia with cleft lip, cleft palate and other facial deformities.
“The Cleft Collection allows you and I to experience the struggles children with cleft lip and palate face at every meal,” said Vincent Yeow, chairman and founder of Smile Asia. “We hope that with this initiative, we will be able to get more people to support the cause of helping children across Asia living with these conditions.”
A cleverly thought-out scenario that unfolds at a sedate pace to remind us of the true meaning of luxury eating.
What do you think? Does it make you change the way you see your food?
More from Creative Campaigns
Facebook's latest News Feed ranking updates prioritize friends you might want to hear from, and links you might "consider worthwhile."
Tech Companies Sign Up To ‘Christchurch Call To Action’ To Address The Spread Of Violent Extremism Online
Representatives of major tech companies met in Paris this week to commit to a nine-point plan to address the abuse …