British Airways has made a small revolution in the world of billboard advertising by unveiling a new “interactive” digital billboard that activates itself when planes fly overhead. A child on the billboard stands up and points at aircrafts as they pass, while the screen displays real information about the plane, like its flight number, where it is coming from and what kind of plane it is.
The ads, which were developed by Ogilvy 12th Floor, are currently located in London’s Piccadilly Circus and Chiswick. The billboards use custom-built surveillance technology to track the overhead flight and link to its relevant data.
Abigail Comber, Head of Marketing at British Airways stated: "We hope it will create a real 'wow' and people will be reminded how amazing flying is."
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