Tinder is a special kind of social network. It is about people, it is about chatting. Only in this case, people would prefer their “network” to remain more of a “duo.” And Tinder has grown to become a very popular social network: up to 26 million matches are made on Tinder every day!
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And the app relies on the experience lived by its users to be real. That means talking to real persons (hint: brands should stay away from Tinder) who are who they claim to be. To this extent, Tinder is now rolling out Verified Profiles.
Also Read: Hands-Free Tinder Lets You Swipe With Your Heartbeat
Verified Profiles on Tinder will look very much like the ones already in use on Facebook or Twitter as they will be marked with a little blue check mark by their names.
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Tinder announced the new feature in a blog post:
[quote]Starting today, you may see a verified symbol on some profiles. Now when notable public figures, celebrities and athletes appear in your recommendations, you’ll know it’s for real.[/quote]
And here how it looks like within the app:
So the natural question here is: do we really need Verified Profiles on Tinder? Well, rumours say that various celebrities such as Leonardo DiCaprio, Lily Allen, Hilary Duff or even Britney Spears, have started using the app lately. But whether or not you ever get to “Match” with one of them, that’s another story of course!
So what do you think? Useful add-on, or simple PR stunt?
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