Many (struggling) artists turn to social media to showcase their work and raise awareness. Among all platforms available, Tumblr is a medium of choice, as it is primarily focused on visual content. For this reason, Tumblr has started a new project name Creatrs, that will help artists connect with advertisers and monetise their work.
Also Read: Tumblr Overtakes Instagram As Fastest Growing Platform
Creatrs project is split into two main platforms. First, Creatrs Network which is staffed by a team of editors who help advertisers find the right kind of artist that will be most suitable for the brand’s needs. So far, around 300 artists have subscribed for this program.
Brands can use Creatrs Network only if they advertise on Tumblr. This means that Tumblr not only opens a revenue stream but it also acts as the middleman, controlling the visual output that it’s published on its platform.
The second component of the Creatrs project is an exclusive platform named simply ‘Creatrs‘. This consists of artists that work with big brands, such as Gap or AT&T, and create artwork or designs for events or other advertising purposes.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Interestingly enough, this project has been on board for half a year now and it has reportedly generated deals that paid creators an amount around $250,000. For now, you can write an email to Tumblr team and let them know that you’re interested in joining the Creatrs project. Hopefully, it will be open to everybody interested in the near future.
Image courtesy of Matthew Williamson.
Related Stories:
- Some Thoughts on How To Effectively Use Tumblr For Business
- Tumblr Rolls Out Auto-Play Video Ads
- Snapchat Launched A New Tool For Content Discovery
You might also like
More from Tumblr
WordPress Owner Automattic To Acquire Tumblr From Verizon
Verizon has announced that it has agreed to sell microblogging platform Tumblr to Automattic - the company that owns WordPress.com
Get The New Tumblr Dark Mode Today
Tumblr users across the world, the wait is over. Dark mode has finally come to the über-popular app.
Pornhub Is “Extremely Interested” In Buying Tumblr
Verizon may have a buyer for Tumblr after all. According to reports, Pornhub is "extremely interested" in acquiring the social …
Tumblr Finally Enables HTTPS For All Accounts
Tumblr has finally enabled HTTPS across its entire site, making this important security update available to all accounts.
Tumblr Has Just Banned Adult Content On Its Platform
Tumblr has long been the safe haven for those seeking access to more artistic albeit... risqué content, however this is …
You Can Now Change Your Tumblr Username In The App
If you've ever wanted the ability to change your Tumblr username from the mobile app and not just on the …
Tumblr Now Allows Tag Filtering For Posts
It's been one of Tumblr's most requested features, and now it's here. You can now filter posts containing specific tags …
Tumblr Introduces A Safe Mode To Filter Out Sensitive Content
Getting a little "sensitive" to sensitive content on Tumblr lately? It's ok, because Tumblr has introduced a new "Safe Mode" …
Tumblr Now Also Has Stickers And Filters On Its Mobile App
How original! After Snapchat, Facebook, Twitter and Instagram (who all copied Snapchat, of course!) now Tumblr has added stickers and filters on its …