Community Managers are probably the Swiss Army knife of digital marketing. Their job covers a 360 degree approach of PR and Marketing as they have to keep everyone satisfied: client, agency and of course customers!
Also Read: Community Manager Vs Social Media Manager
Community Managers cover all the spectrum of what is happening on social media and for this they must have up to 10 of these facets:
- Piñata – Take a good beating but still offer candy
- Sponge – Absorb emotions, keep cool and monitor
- Gardener – Watch over and tend diligently
- Cheerleader – Announces new features and cheers on achievements
- Traffic Cop – Routing information and requests to where it can be answered
- Mediavore – Follows pretty much everything that happens online
- Empath – Feeling the vibrations of the community
- Spam Warrior – Vigilant and ready to ban if required
- Sculptor – Create great things out of the raw buzz made by the community
- Concierge – one-on-one attention for the wellbeing of the community
Check out this great infographic from the guys over at Get Satisfaction. It was designed to celebrate Community Manager Appreciation Day, which is always on the 4th Monday of January (this is 27/01 this year).
So how do you feel about Community Managers now? Not that much of an easy task, is it? Keep this in mind and do remember to show them your appreciation on the 4th Monday of January!
- Digital Marketer, Which of these 7 Types Are You?
- A Day in the Life of a Social Media Marketer
- Community Management: You’re doing it right – The Hovercard Index
Photo: Ally Mauro/Flickr