Facebook announced last week that it would be making a pretty cool little addition to Insights and Ads Reporting – Video metrics! Ah, and you must be wondering, “why would I want something like that?”
Well, for all of you out there who upload videos to Facebook, as Page admins you can only see very basic information about how your video performed. You can basically just see how many users started to watch it…
Also Read: Facebook Videos Now Autoplay on Mobiles
The additions to this information, in the next few weeks will include things like video views, unique video views, the average duration of your video views and naturally, audience retention. Video metrics are important because they will help you better understand what works and what doesn’t, and of course how you can make things better.
Here’s a preview. If you are interested that is…
Video Views
As you can tell from the image above, you will be able to see the total number of video views as well as the number of unique viewers. Three seconds or more counts as a view, even if the video plays in the background as a user scrolls down. Clicks will be counted as a viewer actually clicking on the video as he/she scrolls down their News Feed.
Audience Retention
The image above shows audience retention. With it, you will be able to know what kind of interest there is in your video, as well as in specific parts of it. You will then be able to figure out which part of the video is more engaging… Which gives you a good idea of what to avoid next time, right?
Audience retention in Page Insights will be displayed differently from Ads reporting but it’s pretty much the same thing despite this. You will still be able to know how many people viewed the video and to what point they got before getting bored and moving on.
Demographics – Ads Reporting
In this view, you will be able to get some pretty specific demographic information about your viewers. All the usual demographics are there, like age, gender, or location – and perhaps some surprises as well.
Whether you like them or not, Facebook’s video metrics are coming and they are coming to help you. They are well on their way, and will be rolling out gradually within the next few weeks. So, stay posted!
Related Stories:
- Facebook Officially Rolls Out Premium Video Ads
- YouTube Now Lets Creators Add a 3-Second Intro to All Their Videos
- Facebook Audience Insights Is A Big Deal For Marketers
You might also like
More from Facebook
Facebook Partners With Better Business Bureau To Protect Shoppers From Scams
Facebook announced a partnership with the Better Business Bureau (BBB) on the "Shop Safe, Shop Smart" campaign to help shoppers …
Facebook Messenger And Instagram Add Disappearing Messages Feature
Facebook has announced a new 'vanish mode' on Messenger and Instagram that lets you send spontaneous messages that disappear automatically.
3 Courses To Help You Set Up Your Shop On Facebook And Instagram
Here are three free Facebook Blueprint courses to help you set up your own shop on Facebook and Instagram.
Support Black-Owned Businesses With Facebook’s #BuyBlack Friday Gift Guide
After announcing the #BuyBlack Friday campaign in the US earlier this month, Facebook is now promoting a #BuyBlack Friday Gift …
Facebook Launches Free Cloud Gaming Service In The US
Facebook announced the launch of a new free cloud gaming service that includes several games on the Facebook app and …
Facebook Messenger API Now Supports Instagram Messaging
Last week Facebook for Business announced an update to its Messenger API that adds support for Instagram Messaging.
Facebook Dating Expands To Europe At Last
After a long wait - and a delay due to data protection concerns - Facebook Dating has finally launched in …
Facebook And Instagram Dropping Embedded Content Support On WordPress Sites
Facebook and Instagram embedded content will soon break on WordPress websites unless owners generate an app ID with a developer …
3 Courses To Help You Create Compelling Facebook Ad Visuals
Here are three free Facebook Blueprint courses that will help you create more impactful ad visuals that get your audience's …
