It seems Coca-Cola has an obsession with names. You might remember the “Share a Coke” campaign… Yes, the one where people’s names are printed on Coke cans and bottles and encourages you to share a Coke with a friend. Now, the company is going one step further with a microsite and interactive billboard on Times Square that you can Tweet to and get interesting facts about your name. So, what’s in my name?
The #CokeMyName campaign is an extension of Share a Coke and consists of a billboard on Times Square that will display interesting facts about your name when you tweet to it using the relevant hashtag. Behind the outdoor activity there is a microsite that Coca-Cola created with Google, that helps concentrate all the data about users’ names.
If you like our stories, there is an easy way to stay updated:
Once a user tweets the hashtag, the billboard should display the user’s name with some fun facts about it. After about an hour the user gets a photo of the billboard with their name on it. It’s a great idea since you don’t actually have to be in New York to do this, and it also opens up the activity to anyone across the globe, at any time. To make this project happen, Coke worked with Clear Channel Outdoor.
— Coca-Cola (@CocaCola) July 8, 2015
Sean McCaffrey, the company’s Senior VP of national client strategy and partnerships explained that the decision to open up this campaign in this way,
[quote]”potentially then seeds more social sharing amongst your Twitter followers [and] social impressions… It’s the interesting convergence of the mobile, digital and physical worlds.”[/quote]
The billboard is the only physical part of this campaign, and the only media used to promote it. The rest is totally user-generated.
You might also like
More from Creative Campaigns
Scotland becomes the first country in the world to provide free period products, after a years-long campaign and a huge …
YouTube changed its terms of service in the US to allow it to show ads on non-YPP channels and not …
Twitter verification may resume soon. But first, the company says it's planning to automatically de-verify some of its users.
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …
A new TikTok feature will help people who have epilepsy filter out photosensitive content that could trigger seizures.
Trasher meets adidas for a beautiful rendering of the Superstar ADV and Tyshawn. But be careful, these bad boys aren't …