It seems Coca-Cola has an obsession with names. You might remember the “Share a Coke” campaign… Yes, the one where people’s names are printed on Coke cans and bottles and encourages you to share a Coke with a friend. Now, the company is going one step further with a microsite and interactive billboard on Times Square that you can Tweet to and get interesting facts about your name. So, what’s in my name?
The #CokeMyName campaign is an extension of Share a Coke and consists of a billboard on Times Square that will display interesting facts about your name when you tweet to it using the relevant hashtag. Behind the outdoor activity there is a microsite that Coca-Cola created with Google, that helps concentrate all the data about users’ names.
If you like our stories, there is an easy way to stay updated:
Once a user tweets the hashtag, the billboard should display the user’s name with some fun facts about it. After about an hour the user gets a photo of the billboard with their name on it. It’s a great idea since you don’t actually have to be in New York to do this, and it also opens up the activity to anyone across the globe, at any time. To make this project happen, Coke worked with Clear Channel Outdoor.
— Coca-Cola (@CocaCola) July 8, 2015
Sean McCaffrey, the company’s Senior VP of national client strategy and partnerships explained that the decision to open up this campaign in this way,
[quote]”potentially then seeds more social sharing amongst your Twitter followers [and] social impressions… It’s the interesting convergence of the mobile, digital and physical worlds.”[/quote]
The billboard is the only physical part of this campaign, and the only media used to promote it. The rest is totally user-generated.
You might also like
More from Creative Campaigns
Twitter is bringing its audio conversation feature Twitter Spaces to Android, while Clubhouse remains iOS only for the moment.
The IKEA disassembly guides are part of the company's pledge to lower its carbon footprint and champion sustainability.
For this new opus of the SKODA epic ads, the brand showcases a USP that is almost anecdotal: the door …
Following the rollout of Fleets in November, Twitter is now expanding functionality with stickers and Twemojis in Japan.
The City of Minneapolis will hire social media influencers to share information before, during, and after the trials of four …
Twitter announced its first-ever paid product, called "Super Follow" which will let some creators ask users to pay to access …
Welcome to the new edition of our 10 most talked-about TV ads on social media: What is the common point between …