Hundreds of hours go into thinking of concepts for videos, and countless more go into making them a reality, hoping that they will go viral. But complex and deep concepts are often lost in translation, especially if your audience is pretty much… anyone! So why not make it really simple?
Coca Cola just did make it really simple, in its latest #ChooseHappiness ad which features… babies! It’s not surprising that the video already has over 6 million views.
Also Read: Coca-Cola Rewards Your Positive Attitude On Twitter
Anyone who knows the internet, also knows that videos of cats or babies (or both) go viral. So, to put together a minute’s worth of user-generated baby footage (some of which is pretty well-known), and you’ve got a winner, right? That’s exactly the idea.
After the first rather aggressive video for Coca Cola by Ogilvy Amsterdam didn’t do that great, they used a simple, yet highly-effective formula, creating what is essentially a baby viral video, called “Choose to Smile”. Were they just being lazy? I don’t think so.
Of course, the concept is known to be effective, but it’s often how you put the whole thing together in context, that it becomes more successful. Even the music, the subliminal messages, and the babies used in the video make a difference.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
There’s no doubt that a certain level of artistry is involved. Still, I’m not sure if they got 6 million views because they ran it as a video ad, or because the video itself generated a lot of organic views. In any case that number of views is very impressive – in itself is a major feat.
Maybe choosing to smile, is easier than choosing happiness after all.
[wysija_form id=”5″]
More from Youtube
Youtube To Disallow Direct-Messaging On Its Platform
YouTube users will no longer be able to direct-message each other after September 18 to focus on public conversations.
YouTube Removes Videos Of Fighting Robots, Citing ‘Animal Cruelty’
Google's automated systems removed several videos showing robots fighting citing policies against "deliberate infliction of animal suffering".
These Are The 10 Best 6-Second Youtube Ads Of The Past 12 Months
YouTube ranked the top performing 6-second ads from July 2018 through July 2019 using an algorithm that factored in total …
