Declaring herself Twitter’s “unelected mayor”, the U.S. model and mother of two reveals more than a 280-character tweet can.
Social media snippets platform Twitter continues its #BehindTheTweets series with this new spot featuring a couple of minutes with Chrissy Teigen: The 33-year-old, who is also a presenter and author, sits down in front of the camera and looks back on some of her own tweets, recalling the situations – and often the famous names – around them.
Chrissy is married to singer-songwriter John Legend, with whom she has two small children. If you’re a fan of either/both, you’ll probably enjoy this vignette of Chrissy’s tweet-life, and it does make for compelling viewing whether you’re a fan or not, don’t you think?
Other celebrities who’ve gone #BehindTheTweets include Cher, Blake Lively, Liam Payne, Shawn Mendes, Sarunas J. Jackson, Sabrina Claudio, and Troye Sivan.
There are times when even 280 characters can’t get the real story across, and there’s something about this candid, ‘oh yes, I remember that moment’ approach that draws you in and makes you feel you’ve been admitted to some kind of intimate inner circle.
Twitter switched up from its famous 140-character limit in November 2017 in the hope of boosting performance. Interestingly, it said that tweets in other languages weren’t suffering from the tight character allowance: tweets in Japanese only reached the 140 limit 0.4% of the time, as opposed to 9% of English-language tweets.
A few months after the 280-character rollout, CEO Jack Dorsey reported that the increased size hadn’t actually changed the length of tweets that much, with the average sticking at round 50 characters. However, it did apparently encourage less abandonment of tweets, and more engagement, revisits, retweets and mentions.
The #BehindTheTweets series kicked off in 2018, marking a new departure in Twitter’s competitiveness on the storytelling scene while appealing to the tried and trusted trend of celeb-watching.
To have your say on this and other ads, visit the ADDS site.
Read next: ‘Seas’ The Day With Your Royal Caribbean Apprentice-Ship
More from Featured
Google Shuts Down Its Mobile Shopping Apps
Google is pulling the plug on its mobile shopping apps for both iOS and Android and redirecting users to its …
Tiktok Introduces Interactive Music Effects
TikTok has started rolling out six new interactive music effects for creators, starting with Music Visualizer.
Bill Nye Explains Why Bombay Sapphire And Tonic Taste So Good Together
What do Bill Nye and Bombay Sapphire have in common? Not much, except the new ready-to-drink Bombay Sapphire & Tonic.
Here Is Why Apple Will Never Bring iMessage To Android
Apple believes bringing iMessage to Android would hurt its business and uses the service as a way to "lock-in" customers.
It Cost Facebook $23 Million To Keep CEO Mark Zuckerberg Safe In 2020
Facebook has spent more than $23 million to guarantee Mark Zuckerberg's security in 2020, as revealed by a SEC filing …
This Week: The 10 Most Talked About TV Ads On Social Media
Welcome to the new edition of our 10 most talked-about TV ads on social media: Google does it right again.
Twitter Looked Into Possible Clubhouse Acquisition
Twitter held acquisition talks with Clubhouse with a deal value of around $4 billion, according to reports from Bloomberg.
Facebook NPE Team Introduces Hotline, A New Competitor For Clubhouse
Facebook Hotline is a slightly different take on Clubhouse that puts more power in the hands of attendees who can …
TikTok Introduces A New Video Editor For Native Video Ads
The new TikTok Video Editor makes it easy for advertisers to easily and effortlessly create native TikTok video ads.
