Declaring herself Twitter’s “unelected mayor”, the U.S. model and mother of two reveals more than a 280-character tweet can.
Social media snippets platform Twitter continues its #BehindTheTweets series with this new spot featuring a couple of minutes with Chrissy Teigen: The 33-year-old, who is also a presenter and author, sits down in front of the camera and looks back on some of her own tweets, recalling the situations – and often the famous names – around them.
Chrissy is married to singer-songwriter John Legend, with whom she has two small children. If you’re a fan of either/both, you’ll probably enjoy this vignette of Chrissy’s tweet-life, and it does make for compelling viewing whether you’re a fan or not, don’t you think?
Other celebrities who’ve gone #BehindTheTweets include Cher, Blake Lively, Liam Payne, Shawn Mendes, Sarunas J. Jackson, Sabrina Claudio, and Troye Sivan.
There are times when even 280 characters can’t get the real story across, and there’s something about this candid, ‘oh yes, I remember that moment’ approach that draws you in and makes you feel you’ve been admitted to some kind of intimate inner circle.
Twitter switched up from its famous 140-character limit in November 2017 in the hope of boosting performance. Interestingly, it said that tweets in other languages weren’t suffering from the tight character allowance: tweets in Japanese only reached the 140 limit 0.4% of the time, as opposed to 9% of English-language tweets.
A few months after the 280-character rollout, CEO Jack Dorsey reported that the increased size hadn’t actually changed the length of tweets that much, with the average sticking at round 50 characters. However, it did apparently encourage less abandonment of tweets, and more engagement, revisits, retweets and mentions.
The #BehindTheTweets series kicked off in 2018, marking a new departure in Twitter’s competitiveness on the storytelling scene while appealing to the tried and trusted trend of celeb-watching.
To have your say on this and other ads, visit the ADDS site.
Read next: ‘Seas’ The Day With Your Royal Caribbean Apprentice-Ship
More from Featured
Play-Doh Finally Launches Play-Doh For Adults
Perfect to “play at home,” Play-Doh is launching Play-Doh For Adults, more commonly known as “Grown-up scents.”
It’s Time For Another Netflix Price Hike
Netflix is bumping up the cost for most of its monthly plans in the US, for existing and new customers.
Instagram Expands Badges In Live To More Countries
After testing badges as a way for creators to monetize their Live broadcasts, Instagram is now expanding the feature to …
Snapchat Launches 3D Body Scan Lenses In Time For Halloween
Building on its full-body tracking technology, Snapchat has launched 10 new 3D body scan Lenses, that respond to your movements.
The Air Jordan 5 ‘What The’ Are The AJs You Will Want To Own
The Air Jordan 5 'What The' is taking the AJ5 where no AJ5 has gone before. This is a sneaker …
Harley-Davidson Unveils The Serial 1 Electric Bike
Harley-Davidson has unveiled its first electric bike, named after 'Serial Number One,' the company's earliest-known motorcycle from 1903.
You Can Now Go Live For Up To 4 Hours On Instagram Live
Instagram announced it's increasing the time limit for live streams to 4 hours, letting creators run longer live events without …
Netflix Is Working On A Live Action Assassin’s Creed Series
Netflix and Ubisoft are teaming up to produce a live-action series of Assasin's Creed.
Far Beyond Fashion: Leveraging Pinterest Influencers
Pinterest influencers can help promote your business thanks to its friction-less approach during the acquisition process.
