Declaring herself Twitter’s “unelected mayor”, the U.S. model and mother of two reveals more than a 280-character tweet can.
Social media snippets platform Twitter continues its #BehindTheTweets series with this new spot featuring a couple of minutes with Chrissy Teigen: The 33-year-old, who is also a presenter and author, sits down in front of the camera and looks back on some of her own tweets, recalling the situations – and often the famous names – around them.
Chrissy is married to singer-songwriter John Legend, with whom she has two small children. If you’re a fan of either/both, you’ll probably enjoy this vignette of Chrissy’s tweet-life, and it does make for compelling viewing whether you’re a fan or not, don’t you think?
There are times when even 280 characters can’t get the real story across, and there’s something about this candid, ‘oh yes, I remember that moment’ approach that draws you in and makes you feel you’ve been admitted to some kind of intimate inner circle.
Twitter switched up from its famous 140-character limit in November 2017 in the hope of boosting performance. Interestingly, it said that tweets in other languages weren’t suffering from the tight character allowance: tweets in Japanese only reached the 140 limit 0.4% of the time, as opposed to 9% of English-language tweets.
A few months after the 280-character rollout, CEO Jack Dorsey reported that the increased size hadn’t actually changed the length of tweets that much, with the average sticking at round 50 characters. However, it did apparently encourage less abandonment of tweets, and more engagement, revisits, retweets and mentions.
The #BehindTheTweets series kicked off in 2018, marking a new departure in Twitter’s competitiveness on the storytelling scene while appealing to the tried and trusted trend of celeb-watching.