It won’t just be parents who cringe as this hard-hitting situation unfolds – many of us will resolve to take action before it’s too late.
As debate rages over the devastating effects of plastics in our oceans, Greenpeace brings the message home to the future. Our children.
With its trademark no-punches-pulled approach, the environmental organization shows a group of young children telling us what they’re most excited to be seeing on their visit to an aquarium – and then wipes the smile off everyone’s faces.
What we’re showing them is not an ocean of magical natural wonders, a kaleidoscope of colour and sensations, a future rich with plenty, but instead, tragic waters clogged with plastic bags, rings, and bottles drifting like dead fish.
The young visitors are clearly dismayed beyond belief.
The ad is part of Greenpeace’s petition to get UK supermarkets to reduce the 800,000 tonnes of plastic waste they produce every year. Shortly after this campaign appeared, dozens of major businesses signed up for a voluntary ‘plastic pact’ which was welcomed as a step in the right direction by some, but criticised as an ineffectual whitewash by others.
Having to pay for plastic bags at supermarkets, has helped reduce the habit that kills hundreds of thousands of marine animals every year. The ‘Blue Planet’ series, presented by revered British naturalist Sir David Attenborough has also helped.
Sometimes you have to be cruel to be kind, as the old saying goes, and unfortunately, telling it like it is to the children who will hold us all responsible for what we’re doing to the planet, maybe a key part of getting the action needed.
This stark illustration of how we are literally walking children into the maw of global destruction is enough to make most of us cringe. Will it make us take action, as individuals and as a global society?
To have your say on this and other ads, please visit the ADDS site.
You might also like
More from Creative Campaigns
A New Nintendo Switch With 7-Inch OLED Screen Is Coming This Year
According to reports, a new Nintendo Switch could be coming this year, with an impressive 7-inch OLED screen provided by …
Banksy Shares Bob Ross-Dubbed Video Revealing His New Work
Banksy pays tribute to Bob Ross in a video reveal of his latest artwork: Oscar Wilde escaping a Prison in …
WhatsApp Adds 1-To-1 Voice And Video Calls To Desktop
WhatsApp is adding a 1-to-1 voice and video call feature to WhatsApp on desktop. Group calls could follow soon.
An Instagram Bug Made Likes Disappear For Some Users
If you've suddenly seen Likes disappear from your posts on Instagram this week, you're not the only one.
New Kings Of Leon Album Will Be Available As An NFT
Kings of Leon is about to make history as the first band to make an album available as an NFT …
This Levitating Baby Yoda Figure Is For The Ultimate Star Wars Fan
Forget plush toys. Mattel is giving you the opportunity to bring home an extremely rate levitating Baby Yoda figure.
How To Find More Interesting People To Follow On Clubhouse
Finding more people to follow on Clubhouse is a great way to discover and engage with a wider range of …
Netflix Rolling Out ‘Fast Laughs’ Video Section
After testing the feature last year, Netflix is now rolling out its Fast Laughs feature on iOS.
TikTok Announces Formation Of A European Safety Advisory Council
TikTok has announced the formation of a European Safety Advisory Council to provide third-party advice on content moderation and enforcement.
