Check-in and Fetch - The New Get Fit Game For Your Dog

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Social media, and more globally the Internet, takes its real meaning when it becomes part of our everyday life. This is the reason why I particularly love these online/offline campaigns that mix social media activities with offline experiences.

One brand that knows how to do this is Granata. The German pet food company is known for a great interactive billboard campaign they made a few years ago (see the video here). This year, they did it gain with #SnackBall.

Also Read: Get A Free Coffee With Just A Foursquare Check-in

#Snackball is a campaign by Granata Pet Food to remind dog owners that their best friends need to exercise. So Granata actually gave dogs a way to exercise themselves and get rewarded for it too!

The concept

The #Snackball machine is started with a simple Foursquare check-in. Then #Snackball will throw a ball for your dog to fetch. Upon bringing the ball back, the dog will be rewarded. Simple, right?

With a #4sq check-in, #Snackball will throw a ball for your dog to fetch.

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The technology behind the concept is not so simple, although it is rather straight forward. I will not elaborate on the Foursquare Check-in, or the electronics behind all of it, but simply tell you that each tennis ball contains a beacon which together with an algorithm, will decide if the dog brought the ball fast enough to be rewarded.

With #SnackBall, @GranataPet proves once again that dogs are their true customers.

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So why do it like this? Because the Foursquare check-in will be shared across social media, because the campaign will get extra buzz online and because it is very cool!

I love these campaigns. The “Internet of Things” is in front of us, and it will be very exciting. What do you think?