It’s not that we didn’t quite foresee that, but it’s now official. CNN is shutting down Beme, the video platform created by Casey Neistat.
Beme was launched in July of 2015, and allowed users to record videos of up to 8 seconds by holding their device up to their chest, and then uploading the video as soon as they pulled it away as long as the video was 1-8 seconds. But, regardless of having Casey Neistat’s brand mark on it, its popularity was short-lived and people didn’t quite adopt it.
To be honest, Beme was offering raw, unfiltered footage in an era when more established social media networks started offering more options for users to beautify their content, so this could be a valid reason why the startup failed to take off.
Later in 2016, Beme was acquired by CNN for a hefty $25 million. While it was implied that it would be used to broadcast exclusive content by its founder, it soon became apparent that it was doomed to shut down. While CNN has kept Beme on life support, refraining from taking any executive decisions, it looks like it’s going to be pulling the plug asap.
Beme was offering raw footage in an era when more stablished social media networks started offering more options for users to beautify their conten
In other words, Casey Neistat is out. In an exclusive statement obtained by Buzzfeed, the founder of the video platform says: “I don’t think I’m giving CNN what I want to give them, and I don’t think they’re getting value from me.”
So that’s it guys. No more Beme. Although we doubt anyone had actually tuned it, it would be useful to acknowledge that it could have been an original video medium, entirely built around an influencer. That would have been a first.
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