We recently heard that Casey Neistat, the world-famous YouTube star was stopping his vlogging. Well, it turns out we know why. He will be joining CNN, to help create a new media brand aimed at younger viewers.
So, it’s clear that CNN wants to move onto younger audiences. First it buys Beme, Casey Neistat’s video sharing app – then it hires him to build on it. The new project is still unnamed but it will be very similar in its approach to Beme, and Neistat will be given full creative freedom of the direction he wants to take the project.
Andrew Morse, global head of CNN Digital, told The New York Times that
[quote]Casey has tapped into nearly six million really powerful viewers, most of which do not tune in to CNN. To build this audience authentically, we believe we need to build something new.[/quote]
Beme has now announced that it is shutting down in the beginning of 2017 after being bought recently to the tune of $25 million. The app has just over 1 million users, who will be able to download their current content before once and for all bidding farewell to Beme.
In the announcement that Beme was shutting down, co-founder Matt Hackett explained that,
[quote]By joining forces with CNN, we’re able to give our mission more than just one, startup-budgeted shot. We are going to hunker down and create something new. To do that with the full focus it deserves, we have to say goodbye to Beme.”[/quote]
YouTube stars usually leave their day jobs to go full-time into making videos. Neistat has just quit YouTube, to go full-time into a day job.