For the past few months, Facebook has been rolling out a bunch of really interesting updates. Instant articles, 360-degree videos and, of course, the anticipated new mobile layout for profiles.
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But the changes don’t stop here to the social media giant. With its eyes set on becoming the world’s biggest content hub, Facebook is now investing in making every post published more appealing.
Facebook has quietly rolled out a carousel format for posts. This new feature is currently being tested and is on limited release. Certain users have reported getting a pop up each time they try to upload pictures along with their post.
The pop up reads: “Choose images from this website to include in your post, or upload your own. Each image will link to the website.”. In other words, users now have the opportunity to attach multiple images that will all link to separate sections of your website – just like the carousel ads do.
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The concept of carousel ads and posts has been extremely popular, with Instagram also offering it to advertisers – let’s not forget that the visual social network belongs to Facebook as well.
With Facebook surpassing Google in referral traffic, it seems obvious that the former wants to improve its offering and make its platform the sole destination for both publishers and users that want to find interesting content.
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