Canoodle: Online Dating Meets Facebook Profile Data

The mobile and Facebook dating sector welcomed a new potential matchmaker Tuesday in social discovery dating service Canoodle, which officially launched its applications for iOS, Android, and Facebook.

Canoodle builds out its members’ profiles using information from their Facebook profiles, such as pages they have liked and their favorite celebrities, products, sports teams, and brands. Users can add further information, but the apps’ integration with Facebook allows them to bypass the long forms that are typically associated with online dating.

The apps also factor in location when compiling lists of potential matches.

The Canoodle apps offer chat rooms, a desktop messaging client, and a news feed directly related to users’ preferences and affinities, and the apps tap into a subset of parent company Cupid’s user base of some 54 million.

Cupid CEO Bill Dobbie said:

Canoodle is designed as a fully mobile experience, either through the mobile version of the website or through a smartphone app, which means it can deliver results to users that are not only relevant in terms of their interests and passions, but also based upon their location. Social discovery and matching of people with shared interests is really powerful — it’s like starting a conversation with a built-in icebreaker. Couple this with Cupid’s enormous database of singles who are actively looking to meet someone, and you have all the right ingredients for success.