Old forgotten movies are often lost forever. Unless a brilliant modern marketing campaign can bring them back to life.
This year, the Toronto Silent Film Festival was dedicated to long-forgotten movies that were restored and brought back to life. To celebrate and promote this, Red Lion Canada turned the Festival’s Instagram feed into a real interactive game of “Escape Room.”
Instagram is the visual platform of choice for most, and this is why Red Lion chose it to host its promotional campaign for the Toronto Silent Film Festival.
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The agency used an integrated series of specially-created videos, to create an interactive Escape Room. Viewers were invited to gather clues in a panoramic black and white photo made out of 30 different Instagram videos.
Each video was shot in a “first-person” view, where the users could gather clues to move on to another section. Step by step, section after section, the users will gather enough information to find the seven movie titles hidden in the game, and the 7 letters required to discover the code that will let them escape the room.
I loved this activation, bringing the best out of Instagram, and promoting the festival around its core value: silent movies.
Are you ready? It starts HERE.