This week Twitter gave the businesses building on its Direct Messages platform a little gift. They can now request and share locations with the people they communicate with.
Twitter has been packing Direct Messages with some excellent features recently. Customer Feedback Cards, quick replies, and welcome messages, all recently built into the “canvas [Twitter is] providing for businesses to create great human- and bot-powered customer experiences.” Now, businesses can easily request and share locations with people – but it’s people who have complete control over the information they share.
As Ian Cairns, Product Manager at Twitter explained in a recent blog post,
[quote]People have complete control over the location information they share with a business. Businesses must first ask a person to share a location. That person can then choose to ignore the request, share a precise location, or pick a place name from a list – regardless of whether or not they are physically there.[/quote]
Location is an important part of the context to offer great customer service. Twitter mentions the example of TGI Fridays, which “made it quick and easy to find a local store.” Using it, people are were able to find a store, make a reservation, or order, using only Direct Messages.
Sherif Mityas, TGI Fridays’ VP for Strategy and Brand Initiatives explained that
[quote]Twitter’s innovative tools enable us to create a digital experience that seamlessly allows people to engage with TGI Fridays while on-the-go[/quote]
It’s no lie that being able to find a location is important to anyone looking for a brick-and-mortar business, and this feature will really businesses build location into their customer service tools. Twitter‘s new Direct Message APIs are currently in private beta, and will now include the feature.
You might also like
More from Twitter
Twitter Is Shutting Down Periscope
Another one bites the dust! Twitter announced that it's shutting down Periscope, but keeping native live video streaming in its …
Twitter Is Bringing Back Its Verification Program In January
After pausing its verification program in 2017, Twitter has now announced that it's bringing it back on January 20, 2021.
#ThisHappened On Twitter In 2020
Twitter has released its year in review report, examining what kept us entertained and the messages we shared. This is …
Twitter Asks Twitter To Summarize 2020 In One Word
Twitter took Twitter by storm by asking users to describe 2020 in one word. The tweet generated over 120,000 replies.
Twitter Is Introducing Frequency Caps For Ads Globally
Twitter announced it's introducing frequency caps for ads on its platform. The feature will be available globally.One of the …
Twitter Will Automatically De-Verify Some Of Its Users
Twitter verification may resume soon. But first, the company says it's planning to automatically de-verify some of its users.