Burger King’s latest campaign features x-rays from real customers who injured their jaws eating Whoppers. “We warned you it was big.”
Eat a Whopper at your own risk… at least according to the latest campaign by Burger King. The brand is rolling out a new print campaign that features x-rays from real customers who injured themselves while eating at one of its restaurants.
Each print ad also features the customer’s tweet about the injury they sustained. The idea, of course, is to claim that the Whopper is indeed one of the biggest burgers out there. The agency behind the new work is David São Paulo, which also recently created a way for Burger King’s app users in Brazil to “burn” competitors’ ads, revealing a coupon for a free Whopper.
CREDITS:
Client: Burger King
Campaign: BK Injuries
Managing Director: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Copywriter: Bernardo Tavares, Maicon Silveira
Art Director: Paulo Damasceno
Account: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Roberta Magalhães
Agency Producer: Fabiano Beraldo, Fernanda Peixoto, Brunno Cunha, Gustavo Viola
Planning: Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira, Rafael Salles
Estudio: Malagueta Studio
Executive Producer: Marcello Baltazar
Client Approval: Ariel Grunkraut, Thais Nicolau, Bruna Yoshida, Mariana Santos, Stephanie Pellin
More from Featured
This Week: The 10 Most Talked About TV Ads On Social
Welcome to the new edition of our 10 most talked about TV ads. Four tech brands, two cars, and only …
Why Did So Many Facebook Groups Suddenly Change To Secret?
If you asked yourself this question late last week, and still don't know the answer, here's why.
Twitter Updates TweetDeck With Native Support For GIFs, Polls, Emoji
Twitter has announced it's bringing several of its core features into TweetDeck - among others, native support for GIFs, polls, and …
