In Massachusetts, a local Burger King just asked its neighboring Wendy’s to prom. Is it the beginning of a flaming love story?
In Lynn, Massachusetts, the local Burger King is located right next to a… Wendy’s. And because it is Prom season, it felt like the right time to build a more… “flaming” relationship. And Twitter is loving it.
— Molly Walker (@momollss) May 9, 2018
— Chris Chipman (@TheChippa) May 9, 2018
The campaign was created by Boston-based MullenLowe. Burger King has met success with several activations embracing its fast-food rivals lately, but also getting involved in actuality, like when it confronted local customers with the impact of Net Neutrality.
Oh, and you probably wondered… Wendy’s said YES!
— Burger King (@BurgerKing) May 9, 2018
With some conditions of course…
Ok, but don’t get handsy and we have to be home by 10. https://t.co/tQunlsqecG
— Wendy's (@Wendys) May 9, 2018