You open the door and face the plastic perma-grin of Burger King’s mascot. What do you do?
Hundreds of Los Angeles residents were surprised when the King himself took on delivery duties to celebrate Burger King’s new partnership with Uber Eats.
The activation, imagined and produced by MullenLowe, was then turned into a 30-second launch spot and video ads cut-downs.
As part of the launch campaign, Burger King and Uber Eats will cover the cost of delivery at participating locations through to October 27 (use the code DELIVERYKING)
“We know our guests value convenience, and adding our brand to Uber Eats is another way we will meet the demands of millions of people on this platform,” said Chris Finazzo, Burger King’s North American president, in a statement.
You might also like
More from Featured
Join This Free Community Management Course On Facebook Blueprint
Facebook is rolling out a new Community Management course on Blueprint, which is free to join for everyone. What are …
This Site Lets You Rickroll Your Zoom Meetings
From the creator of the 'Zoombot' comes 'Invite Rick' - a way to make your Zoom calls a lot more …
Mmhmm Gives Your Video Calls A ‘Weekend Update’ Makeover
Mmhmm is a new virtual camera that lets you upgrade your boring video calls and turn them into SNL Weekend …
WhatsApp Business Adds QR Codes And Catalog Sharing
WhatsApp has announced the rollout of QR codes and catalog sharing for businesses using its WhatsApp Business app.
Twitter Could Be Working On A New Subscriptions Platform
Twitter seems to be working on a new subscription platform, according to a job opening posted on the company's corporate …
Supreme x Vans New Denim Collection Drops This Week
Supreme and Vans are releasing the long-awaited Hole Punch Denim collection this week, including Sk8-Hi Pro and Slip-On Pro models.
Google Calendar Will Now Let You Better Visualize Shorter Meetings
Google has announced a new feature in Google Calendar that lets users visualize events that are shorter than 25 minutes.
Google Plus Is Officially Dead, Rebranded As Google Currents
Google Plus has officially been laid to rest after its mobile apps have both been rebranded as 'Google Currents' this …
LinkedIn Adds New Feature To Help You Pronounce Members’ Names
LinkedIn is introducing an audio-recording feature for profiles, enabling members to create a voice recording of the proper way to …
