You open the door and face the plastic perma-grin of Burger King’s mascot. What do you do?
Hundreds of Los Angeles residents were surprised when the King himself took on delivery duties to celebrate Burger King’s new partnership with Uber Eats.
The activation, imagined and produced by MullenLowe, was then turned into a 30-second launch spot and video ads cut-downs.
As part of the launch campaign, Burger King and Uber Eats will cover the cost of delivery at participating locations through to October 27 (use the code DELIVERYKING)
“We know our guests value convenience, and adding our brand to Uber Eats is another way we will meet the demands of millions of people on this platform,” said Chris Finazzo, Burger King’s North American president, in a statement.
You might also like
More from Featured
Facebook Workplace Platform Reaches New Paid Subscriptions Record
Facebook has announced that its collaborative platform Workplace now has over 7 million paid subscribers.
Google Pay Starts Letting US Users Send Money Abroad
Google Pay has integrated with Western Union and Wise to allow users in the US to send money to Google …
TikTok Introduces New ‘Green Screen’ Duet Layout
TikTok has announced the launch of a new Green Screen Duet layout - a combination of the Green Screen effect …
Reddit Introduces KarmaLab, An In-House Creative Agency For Advertisers
Reddit is launching KarmaLab, its first in-house creative strategy agency dedicated to setting brands up for success on the platform.
The Mess We Miss: Pepsi Dives Deep Into Pre-Pandemic Nostalgia
Pepsi debuts “The Mess We Miss,” a nostalgic film about all the beautiful, and messy, moments we all yearn to …
The Biden Administration Chooses McDonalds For Its Vaccine Awareness Campaign
The Biden administration has enlisted McDonald’s for its multimillion-dollar vaccine awareness campaign, “We Can Do This.”
TikTok Is Reportedly Testing A Recruitment Tool
TikTok is reportedly beta testing a new feature that will let employers targeting Gen-Zs, list jobs on its platform.
You Can Now Buy And Sell NFTs On eBay
After hinting at its interest in cryptocurrencies and NFTs recently, eBay has now announced that you can buy NFTs on …
YouTube Will Pay Creators $100 Million To Create Content For Shorts
YouTube is introducing the $100 million YouTube Shorts Fund to reward creators for their content on its short-form video feature, …
