You open the door and face the plastic perma-grin of Burger King’s mascot. What do you do?
Hundreds of Los Angeles residents were surprised when the King himself took on delivery duties to celebrate Burger King’s new partnership with Uber Eats.
The activation, imagined and produced by MullenLowe, was then turned into a 30-second launch spot and video ads cut-downs.
As part of the launch campaign, Burger King and Uber Eats will cover the cost of delivery at participating locations through to October 27 (use the code DELIVERYKING)
“We know our guests value convenience, and adding our brand to Uber Eats is another way we will meet the demands of millions of people on this platform,” said Chris Finazzo, Burger King’s North American president, in a statement.
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