You open the door and face the plastic perma-grin of Burger King’s mascot. What do you do?
Hundreds of Los Angeles residents were surprised when the King himself took on delivery duties to celebrate Burger King’s new partnership with Uber Eats.
The activation, imagined and produced by MullenLowe, was then turned into a 30-second launch spot and video ads cut-downs.
“We know our guests value convenience, and adding our brand to Uber Eats is another way we will meet the demands of millions of people on this platform,” said Chris Finazzo, Burger King’s North American president, in a statement.
You might also like
More from Featured
YouTube has announced a new supervised account option for parents with children who are too old for YouTube Kids.
Air France is unveiling its new in-flight safety video, an elegant, lively, and fast-moving showcase of French culture.
Google Calendar is introducing work hour segmentation and repeating out-of-office replies to help you organize your hectic schedule.
Facebook and Instagram have introduced cross-app messaging, letting users from one app find and message you on the other.
'Song Start' is a new digital music education series presented by two visionary females on Spotify’s recently launched Noteable platform.
Barack Obama and Bruce Springsteen are the co-hosts of Renegades: Born in the USA, a new exclusive podcast for Spotify.