Bumble, Tinder’s archrival in the dating app space has launched “Spotlight,” a feature that allows users to pay to have their profile appear more prominently.
As more and more people use dating apps nowadays, it’s getting more and more difficult to be seen by potential mates, and dating app companies are responding with ways to give users a little boost; if they’re willing to pay, that is. Tinder already has a feature conveniently called “Boost,” while its big rival, Bumble, is now launching its own version – “Spotlight.”
Not that all dating app users will need this feature, but it’s an idea that is becoming more and more popular, as paying essentially gives a user more exposure and thus bigger opportunities to be seen and chosen by others. However, since dating apps show profiles based on factors like popularity and other profile-specific characteristics if a user has what’s seen as a “good profile,” they will have no problems being seen and being matched.
Using the Spotlight feature costs users two Coins that are bought through an in-app purchase and are translated as $0.99 each in the U.S., or £1.99 in the U.K. So, what exactly does it do? Well, it makes a profile a lot more visible to users for 30 minutes, but the profile isn’t labelled differently in any way, so others won’t know if Spotlight has been used or not. The user who’s using Spotlight will be able to know that the feature is activated through the stars at the top of the app.
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