Buffer, the social media updates scheduling platform, has seen significant success since its launch. The platform has been showing steady growth both user wise and functionality wise. And a few days ago it has decided to discontinue one of its most beloved tools, its ‘Suggestions’ tab.
The company has always been the epitome of transparency when it came to the way it operates. So it was only natural that it would let its users know publicly about Suggestions’ eventual demise.
According to their announcement, Buffer team claims that this particular feature was never really a hit – not for its users – but for the platform itself. The team felt that it prioritised content sharing over consuming and it didn’t really give a provide users with a satisfactory variety of articles and topics.
For all these reasons (and many more as we suspect) starting August 1st, Buffer will start turning off ‘Suggestions’ in phases, the final phase to be turned off somewhere around the end of August.
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This may be devastating news for social media managers who count a lot on content curation. However, don’t worry, as the platform has been kind enough to provide you with a list of alternative, highly functional content mining tools that will make the transition easier.
We’ll miss you Suggestions!