Brandwatch, the social media monitoring and listening tool, and Crimson Hexagon, the AI-powered consumer insights platform, are merging under the Brandwatch umbrella.
The news broke late last week by both parties – excited to enter this new partnership and blended leadership scheme. Users will see both products integrating over the course of the next 12 months, however, as mentioned in the announcement, until that happens, both platforms will be releasing improvements separately.
By bringing Crimson’s historic data, advanced AI, and machine learning together with Brandwatch’s fast and flexible data handling and user interface, Brandwatch users will soon find a string of benefits attached to the platform, most prevalently in terms of localised customer support.
Until then, both platforms will run independently, so existing consumers are advised to talk to their respective reps. In other words, until late 2019 it’s business as usual.
Crimson Hexagon is an AI-powered consumer insights company based out of Boston, Massachusetts. Among its customers, one may find ABInBev, Adidas, BBC, Walmart, Twitter and VML. Brandwatch is a social media monitoring company headquartered in Brighton, England. Brandwatch sells three different products: Analytics, Audiences, and Vizia. Its client roster includes brands such as ASOS, IKEA, L’Oréal and Unilever.