Chatbots are predicted to change the way consumers interact with brands, but very few brands have actually succeeded with them. BBC Earth America is one of the latest brands to join the craze, with its “Real Happiness” project.
A recent survey jointly conducted by BBC Earth and Berkeley University, revealed that watching nature documentaries can trigger happiness. That was a real “aha!” moment for BBC Earth, and one that fuelled the launch of the Real Happiness project. Real Happiness is simple – users interact with a Messenger chatbot, which then sends them personalised animal videos. It’s purpose is to to bring people and nature closer together.
To receive their 45 seconds of tailored happiness, users need to answer a few quick questions related to their location, their state of happiness, as well as their personal preferences when it comes to animals.
Just a few seconds after, the chatbot delivers a video clip of a selection of wild animals in their natural habitat.
Once the video is finished, users are asked to indicate their level of happiness again, and are invited to subscribe for more. Similar videos can be sent out on a daily or weekly basis.
Overall, the experience is pretty smooth – and quick. The interaction with the bot took just 3 minutes, and for someone who has limited faith in chatbots, I must say that BBC Earth pulled it off really nicely indeed. Well done chaps!
So what are you waiting for? Get Started!
You might also like
More from Creative Campaigns
Facebook is rolling out a new Community Management course on Blueprint, which is free to join for everyone. What are …
Twitter seems to be working on a new subscription platform, according to a job opening posted on the company's corporate …
Supreme and Vans are releasing the long-awaited Hole Punch Denim collection this week, including Sk8-Hi Pro and Slip-On Pro models.
Google has announced a new feature in Google Calendar that lets users visualize events that are shorter than 25 minutes.
Google Plus has officially been laid to rest after its mobile apps have both been rebranded as 'Google Currents' this …