While virtual reality (VR) can’t actually create empathy, it’s being used in a variety of environments to help facilitate it. Is bringing it to a war scenario helpful or alarming? Watch this campaign by Red …
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Do you know how to avoid negative brand associations when you use Facebook Ads and Google Ads? Here are the tools that help you protect your brand.
Hot young model Xie Chaoyu is the cool face of Marie Dalgar, the Asian cosmetics company whose aim is no less than to “start a new world for makeup”.
Facebook recently launched Creator Studio, giving creators globally a powerful tool to understand how their content is performing and to help them manage their Pages.
With the latest edition of the perennially popular and long-running Tomb Raider series of games due to drop on September 14, the marketers put a fresh spin on things with a ‘Shadow of the Cute …
If you’re into alternative rock, you’ve probably heard of him. If you’re into rock babes, he’s apparently becoming one. Now the Kaleo frontman lends his distinctive voice to conservation.
The UK Government’s Competition and Markets Authority (CMA) has launched an investigation into whether social media influencers are declaring when they have been paid, or otherwise rewarded, for posting about a product.
First there was art and architecture to draw us to Belgium, then beer, football, and chocolate - and EU politics, of course. Now, Skullmapping is adding AR to the attractions.
National Geographic’s Explorer of the Year 2018, Joel Sartore, is on a mission to make us care about wildlife before it’s too late, one photo at a time.
The Marriage Unblocked campaign kicked off alongside the FIFA World Cup, calling out countries which still don’t allow same-sex unions - including the host, Russia.
You’ve probably heard many different titles thrown around in the industry - community manager, social media producer, social media manager? You might know what they mean, but what about being a social media strategist? But …
Canesten and SketchShe follow in the footsteps of toilet spray Poo-Pourri by making a song and dance about previously unmentionable subjects.
At the same time? There’s many a centenarian who’d swear by that combination - including Johnnie Walker - as Bob Dylan joins the ranks of whisky aficionados with its Heaven's Door whisky.
Do you want to get the most out of your social media strategy? Wondering what social media analytics mistakes are weakening your approach?
Whether you’re a small business owner, an individual, or a corporate marketer, you’ll already know the importance of your content on social media platforms. In most cases, it’s the only form of communication you’ll ever …
Every successful online marketer will have an arsenal of weapons to call upon to optimise their output, and the six tools I present to you today have been tried and tested by my experienced team.We’re …
Do you have a small business? Are you searching for new ways to grow and expand in your market? I know that everybody will say "yes" but the real question to ask is "Are you …
Brands nowadays should jump at every opportunity to talk to their customers to learn about them. And businesses are splurging millions on setting up feedback channels: long form-based surveys, social communities and analytics, Net Promoter Score …