The ad's by the Unstereotype Alliance, which was set up in 2017 by big names including Google, Unilever, Facebook, Mars and Microsoft to "banish stereotypical portrayals of gender in advertising and all brand led content.
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“It’s not just about condoms,” Durex, the best-selling condom manufacturer says, proving its point yet again with a new campaign around vaginal dryness and female sexual discomfort.
Together they represent a new masculinity, one that’s sensitive, thoughtful, creative and unafraid to be who they are.”
This shocking - literally - new ad is by Double-Check, a group of friends in the British creative industry who are mooting a second referendum. "Only a second referendum can give us the opportunity to …
Have you ever spent more than you had planned on Facebook ads? These tools will help you keep your spending in check.
‘Alexa loses her voice’ has become YouTube’s most-viewed ad of 2018, with over 50 million views. It’s fun, sassy and clearly effective - what’s not to like?Pithy, lol responses from Gordon Ramsay, Cardi B, Rebel …
Time is short, so it's important to know which podcasts are worth your time. Here is a list of top ones to subscribe to and hopefully learn from.
Facebook has rolled out a new measurement tool so you can better understand how ads impact your sales. Here's how to use it effectively.
The script for the latest Lexus ES ad was written by AI and brought to life by Oscar-winning film director Kevin Macdonald, whose film credits include ‘Whitney’, ‘State of Play’, ‘One Day in September’, and …
LinkedIn company pages can help you grow your business and generate new opportunities. Here's how you can start converting your efforts into tangible results for your brand.
While virtual reality (VR) can’t actually create empathy, it’s being used in a variety of environments to help facilitate it. Is bringing it to a war scenario helpful or alarming? Watch this campaign by Red …
Check out how Generation Z experiences culture, social media and their own role in life, in this engaging campaign by British online fashion retailer ASOS – itself a Gen-Z baby.
AR and a nice hot cuppa tea aren’t an automatic association for most of us. But they might be for our children, thanks to this creative educational campaign by British tea company Yorkshire Tea.
Are you thinking outside the box with your content or just repeating what the influencers have on their page already?
With so many targeting options on Facebook Ads, what do you choose when your goal is sales?
If YouTube views - 13 million at time of writing - are anything to go by, the new movie about rock band Queen with Rami Malek as Freddie Mercury is going to break box-office records
Do you know how to avoid negative brand associations when you use Facebook Ads and Google Ads? Here are the tools that help you protect your brand.
Hot young model Xie Chaoyu is the cool face of Marie Dalgar, the Asian cosmetics company whose aim is no less than to “start a new world for makeup”.