On a daily basis, social and digital marketing platforms are evolving and developing. In the same way, Marketers are embracing these changes through upskilling or using their hidden skills.
This Infographic, from SalesForce and Pardot, visualises the new Marketer as having two sides to their skillset as an ‘Artist’ and ‘Scientist’ – balancing creativity and analytical skills.
You might also like
More from Experts Talk
Henk Campher, VP of Corporate Marketing at Hootsuite, talks about how brands can create meaning in an uncertain world.