Apple has built its reputation by revolutionizing industries: Personal computers, music, smartphones. Now it seems the Cupertino-based tech company is planning to take on AR and VR as well, with a revolutionary headset. Exciting times ahead.
Tim Cook, Apple’s CEO, may have always been a strong advocate of AR, but it turns out his company may have big plans for VR too. Reports from CNET state that Apple could be working on a headset that would combine both AR and VR. The project, called T288, would be built using Apple’s proprietary chips and would come with an 8K display for each eye. The same reports expect a 2020 launch.
The T288 headset is described as an autonomous device untethered to a computer or smartphone, with cameras that detect the surroundings, and offering real-time reactions to the environment. As an AR and VR device, it would become the perfect link between “reality” and “virtuality:” Imagine AR interactions with the real-world transporting you to virtual experiences!
It is still very early to know for sure if Apple will go ahead with commercially developing the headset. However, it marks a strong interest from the company to jump in on this new technology. And, as always with Apple, it would end up being a game-changer for an industry that struggles to really take off.
More from Tech
Brands always need more content, more localized, genuine and believable content. The struggle is real for brand managers. The solution: …