Airbnb And 23AndMe Partner To Recommend Heritage Travel Destinations

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Heritage travel is when people visit cities, towns and countries in the hope of uncovering truths and mysteries about their family histories.

I have finally done the 23andMe DNA test. And what a surprise – better qualified as total shock – I had when I read through the results. Not only it was not what I expected, but it also triggered me to start learning more about my family’s history and where I come from.

This is the thing with ancestry, it almost always is a surprise, a journey one needs to take. And oftentimes, it requires travel. In fact a recent survey showed that 89% of people in India and 69% of people living in France and the U.S. have traveled to at least one country of their ancestry.

Thanks to its new partnership with 23andMe, the biotech company best known for its ancestry DNA reports, Airbnb aims to help people on their journey to uncover their family history.

23andMe customers will soon be able to find Airbnb homes and experiences right from within the app. Airbnb also has launched dedicated pages that correspond with 23andMe’s genetic populations in Sub-Saharan Africa, North Africa and West Asia, Central America and Mexico, South America, East and South Asia, and the Caribbean and Europe.

.@23andMe customers will soon be able to find @Airbnb homes and experiences right from within the app.

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Joe Gebbia, Airbnb cofounder and chief product officer, said: “At Airbnb, we believe that authentic travel experiences help you connect with local cultures and create a sense of belonging anywhere in the world — and what better way to do that than traveling to your roots? We’re proud to team up with 23andMe, the leader in helping people learn about their genes and ancestry, to make it easier for travelers to plan trips as unique as their DNA.”