Adobe is bringing AI deeper into its creative ecosystem with the beta launch of a new AI assistant for Photoshop, now available on the web and in mobile apps.
First announced during Adobe MAX in October, the assistant is designed to simplify complex image editing tasks by letting users control Photoshop through natural language prompts.
Instead of navigating multiple tools and menus, users can now simply describe what they want. The AI assistant can remove objects or people from images, adjust lighting, change colors, add visual effects like a soft glow, crop images to specific formats, enhance shadows, or even transform the background to create a completely different look.
Adobe says paid Photoshop users will have unlimited AI generations until April 9, while free users will initially receive 20 generations.
A New Way to Edit: Draw, Then Let AI Finish the Job
Alongside the assistant, Adobe is also introducing AI Markup, a new feature currently in public beta.
The tool allows users to draw directly on their image, circling elements, sketching shapes, or marking objects, and then ask the AI to transform or remove them.
For example, a user could quickly sketch a flower and ask the assistant to turn it into a realistic object in the scene, or mark a distracting object to automatically remove it while reconstructing the background.
Firefly Gets a Major Upgrade
Adobe is also expanding the capabilities of Firefly, its AI media generation platform.
Several features that have already become popular inside Photoshop are now arriving in Firefly, including:
- Generative Fill to add or replace objects in an image
- Generative Remove for object deletion
- Generative Expand to extend image dimensions with AI
- Generative Upscale to improve resolution
- One-click background removal
Adobe is also continuing to expand Firefly’s model ecosystem. The platform now supports more than 25 third-party AI models, including tools from Google, OpenAI, Runway, and Black Forest Labs. To encourage adoption, Adobe recently announced that Firefly subscribers now get unlimited generations.
AI image generation grabbed headlines over the past two years, but the real transformation is happening somewhere quieter: inside the tools creators already use. Instead of replacing Photoshop, Adobe is turning AI into a creative co-pilot embedded directly into the workflow. The goal isn’t just faster creation, but lowering the barrier between imagination and execution.