adidas took on Snapchat to promote its new 8-BIT baseball cleats with the first ever shoppable game on the platform.
It’s MLB Playoffs season and that’s the perfect time to release a new collection of baseball cleats. And if you are targeting the younger generation of players, Snapchat could be the perfect platform for it.
Together with AvatarLabs, adidas and Snapchat launched BASEBALL’S NEXT LEVEL, an 8-BIT design Snapchat game, the first one to be shoppable directly from within the app.
Check out the game here.
And don’t forget to check out the new adidas’ 8-BIT baseball cleats here.
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