Whistleblower Diet Madison Avenue’s accounts appear to have gone dark on social media following a defamation lawsuit filed earlier last week.
Diet Madison Avenue became famous for calling out acts of sexual harassment and discrimination in the ad industry. But following the defamation suit filed by Ralph Watson, former Chief Creative Officer of CP+B’s Boulder office, Diet Madison Avenue’s social media accounts have suddenly gone quiet.
Watson was fired from his job, back in February, following anonymous claims from people behind Diet Madison Avenue that he had sexually harassed women. Watson, who has always denied the allegations, has now filed a defamation lawsuit in the Los Angeles County Superior Court of California earlier last week, accusing Diet Madison Avenue, as well as Jane Doe 1, Jane Doe 2 and Jane Does 3 through 100, of defamation, intentional interference with contractual relations, intentional interference with prospective economic relations, and negligent interference with prospective economic relations. Watson is asking for $10 million in damages.
Almost immediately, the Diet Madison Avenue Twitter account disappeared. Its Instagram account was also wiped clean, before reappearing with zero of its 25,000 followers, and no posts (the account has already gained 400 followers).
But a new account, Diet Madison Avenue 2.0, has since appeared on Instagram, asking followers to donate to its legal defence fund:
“We are raising funds to defend our team members and volunteers against false accusations. Any amount you can donate will help. Please feel free to help donate anonymously. 100% of the funds will be used only for legal assistance, any amount left over will be donated to the Times Up Legal Defense Fund. Thanks.”
The funding campaign is hosted on Go Fund Me and is hoping to collect $100,000.