Passengers are offered to have their picture taken within the airport terminal of Orly-Sud and then, the “selfies” are automatically uploaded on the airport’s Facebook page.
Upon completion of the campaign, a gigantic 3,200 m2 poster will be printed with the most liked “selfies” on the Facebook page and recover the frontage of the terminal building.
The idea is fun and creative as it plays around with the “selfies” trend. One way of making it cooler though would have been to let anyone participate via Instagram instead of having to be in the airport…
- When A Tweeting Fridge Makes The Buzz
- Check-in and Fetch – The New Get Fit Game For Your Dog
- Selfies and Brands – The New Love Marketing
More from Creative Campaigns
YouTube is removing the ability for its users to direct message each other - focusing on public conversations instead.
Google's automated systems removed several videos showing robots fighting citing policies against "deliberate infliction of animal suffering".
Starting September 17, 2019, Google is making Standard delivery the only delivery method for Search and Shopping campaigns on Google …