Selfies are so trendy lately that the Orly airport in Paris decided that the best way to redecorate one of its terminal would be to cover it with passenger selfies.
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Between the 9th and 18th of May, W (a French Communication Agency) and Aeroports de Paris have imagined the #iamtheguest campaign.
Passengers are offered to have their picture taken within the airport terminal of Orly-Sud and then, the “selfies” are automatically uploaded on the airport’s Facebook page.
Upon completion of the campaign, a gigantic 3,200 m2 poster will be printed with the most liked “selfies” on the Facebook page and recover the frontage of the terminal building.
The idea is fun and creative as it plays around with the “selfies” trend. One way of making it cooler though would have been to let anyone participate via Instagram instead of having to be in the airport…
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