After the “facebookization” of Twitter, now it’s the time for Vine to become a little bit more “Youtubified“. A few days ago, the video social network aired its redesigned website which offers new functionality to members and non members.
Also Read: Vine Adds Private Messages
The new design is a departure from the old website which was reserved to members only. Visitors could only be informed about the app – and proceed to downloading it. Only users of the app could watch videos uploaded by the members and that’s the reason why many platforms for streaming vine videos were created.
Right now, the new website is organised pretty much close to the way Youtube is. More particularly, there are looping videos on constant display on the header of the album. Just below this, a featured playlist of the day is available for all those users who want to grab a glimpse of a particular topic.
In addition, visitors have the opportunity to explore specific categories. There are also featured videos in display for each category, as well as editor’s picks and featured Viners.
It’s pretty clear that Vine, a Twitter company, wants to attract new users and make them use the platform. Since Twitter‘s struggle with user engagement, Vine seems like a good solution in order to turn things around. In addition, apart from the obvious need to attract new users, videos are a smart way to increase duration of visits; the more the user strolls through the 6-second videos, the more likely it is to participate in the loop-frenzy.
You can check the new website here. What do you think about the site redesign? Will it help Twitter increase its user engagement rates? Share your thoughts!
Related Stories:
- Twitter Tries Out A New “Mute” Feature
- Cool Examples of Brands Using Twitter’s New Profile
- SnapChat Adds Text Messaging and Real-Time Video Calls
You might also like
More from Twitter
Twitter Acquires Social Podcast App Breaker
Social podcast app Breaker has announced its acquisition by Twitter and the closure of its app on January 15.
Twitter Will Wipe Out All Followers From The @POTUS Account
Joe Biden will need some new followers, as Twitter announced its plans to wipe out all followers from the @POTUS …
Twitter Is Shutting Down Periscope
Another one bites the dust! Twitter announced that it's shutting down Periscope, but keeping native live video streaming in its …
Twitter Is Bringing Back Its Verification Program In January
After pausing its verification program in 2017, Twitter has now announced that it's bringing it back on January 20, 2021.
#ThisHappened On Twitter In 2020
Twitter has released its year in review report, examining what kept us entertained and the messages we shared. This is …
Twitter Asks Twitter To Summarize 2020 In One Word
Twitter took Twitter by storm by asking users to describe 2020 in one word. The tweet generated over 120,000 replies.
Twitter Is Introducing Frequency Caps For Ads Globally
Twitter announced it's introducing frequency caps for ads on its platform. The feature will be available globally.One of the …
Twitter Will Automatically De-Verify Some Of Its Users
Twitter verification may resume soon. But first, the company says it's planning to automatically de-verify some of its users.