Millennials are the currently the biggest demographic on social media, and despite what their parents’ generation says about them – complaining that they are entitled and spoiled – millennials ARE the future. They are also some of the biggest consumers today and definitely the biggest demographic entering the workforce. Thus, LinkedIn is big on millennials.
LinkedIn recently conducted a study looking at the use of its platform by millennials… here are some “gold” findings from that study, as presented by Column Five.
There are currently over 2 billion millennials around the world but only around 87 million of them are actually on LinkedIn. However, millennials make up roughly 38% of the professional social network’s users. They are a pretty powerful group. 12% of them (roughly 11 million) are decision-makers. They are also influencers – they influence purchasing decisions, each other, and are influenced by their friends!
Millennials control a buying power of roughly 1 trillion!
If you like our stories, there is an easy way to stay updated:
Follow @wersm
But what do millennials do on LinkedIn? Well, 67% use the platform to find a job that will advance their careers, 60% seek better pay and 51% more challenging work. Yes, you have heard that millennials are easily bored. It seems they also use the platform for networking.
The top job of millennials on LinkedIn is Sales. More than 2.7 million millennials are salespeople on LinkedIn.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Have a look at the infographic for some more info!
You might also like
More from LinkedIn
LinkedIn Announces The Rollout Of Product Pages
LinkedIn Marketing Solutions has announced the launch of LinkedIn Product Pages - a dedicated tab on company pages for products.
The 10 Most In-Demand Jobs In 2020 According To LinkedIn
LinkedIn has published a list of its 10 most in-demand jobs based on the number of job openings available through …
You Can Now Use LinkedIn Profile Targeting On Microsoft Advertising
Advertisers can now use Microsoft Advertising to target users based on their professional profiles with LinkedIn Profile targeting.
LinkedIn Introduces New Features On Company Pages
LinkedIn has announced new features that let Page Admins connect their employees, highlight upcoming events, and gain insights about brand followers.
LinkedIn Adds New Feature To Help You Pronounce Members’ Names
LinkedIn is introducing an audio-recording feature for profiles, enabling members to create a voice recording of the proper way to …
LinkedIn Introduces #OpenToWork Profile Photo Frame
LinkedIn is introducing profile photo frames. #OpenToWork, is available to job seekers willing to let their network know they are …
LinkedIn Introduces Retargeting By Video Views And Lead Gen Forms
LinkedIn has announced the ability for advertisers to target their audiences based on Video views and interactions with Lead Gen …