Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz Stanton, tries to find out.
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz Stanton, tries to find out.
With the era of digital marketing transformations upon us, the search engine optimization space is constantly evolving in line with content marketing.
As part of a "search expansion for ticket sites," Warner Bros. changed the title of its new Harley Quinn movie, "Birds of Prey," making it more SEO-friendly.
No. SEO is not dead. And social media - especially Facebook - play a major role in how well you do it it. Here's a short little guide (emphasis on short) to what you should be …
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of the modern social media marketer with insights from the company’s latest report.
In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
Later conducted a study analyzing 18M Instagram feed posts and found how many hashtags maximize reach and engagement on Instagram.
Reddit has launched a new ad offering called 'Conversation Placement,' allowing advertisers to reach users where they are most engaged.
In partnership with Pinterest, Netflix has tapped the McGees from Dream Home Makeover to spice up Memorial Day inspiration.
TikTok is hosting its first-ever #MuseumMoment on Tuesday, May 18, an all-day global virtual event starring some of the world's best museums.
The new IKEA air purifier, also known as the Förnuftig, uses a multistage filtration system and it looks really good too!
Google is testing a new feature that will bring TikTok and Instagram videos into a carousel at the top of the Google app on mobile.
Pinterest influencers can help promote your business thanks to its friction-less approach during the acquisition process.
LinkedIn has published a list of its 10 most in-demand jobs based on the number of job openings available through its platform in 2020.
Welcome to this week's top social media stories: Quarantine, self-isolation, Pornhub, Netflix and a website that lets the world know you are staying at home.
Microsoft has partnered up with Nike to create a custom Air Jordan Xbox One X. Only a few lucky fans will get their hands on one. Be quick.
Facebook's WhatsApp hits a new milestone as it claims 2 billion users worldwide, just shy of Facebook's 2.5 billion.
Please welcome this week’s 12 Questions Expert Spotlight guest, Director of Brand Strategy & Marketing at Blue Magnet Interactive, Stephanie Hilger.