Creators Are Trading Brand Deals For Deeper Control
Top creators are taking fewer brand deals and demanding deeper involvement in products, creative decisions and business upside.
Top Stories
Experts Talk
Retail Media Networks Want Brand Budgets. Their Systems Still Reward Conversion.
Retail media networks want brand budgets, but their conversion-led products, measurement systems and budget structures still make upper-funnel investment difficult to prove.
Lifestyle
Pantone Turns 2027 Into One Giant Color Swatch
Most calendars tell you what day it is. Pantone’s new one also tells you what color it should be. For 2027, Pantone has partnered with Workman Publishing on a collection of calendars…
Tech
YouTube Is Testing Creator Analytics Inside Brand Dashboards
YouTube is testing Channel Search, a brand-facing tool that brings creator analytics into YouTube Studio and moves influencer discovery closer to the campaign workflow.
Amazon Is Phasing Out Fire Tablets for Alexa-Powered Android Tablets
Amazon is phasing out Fire tablets for a new Alexa Tablet lineup with Android, Google Play access, better hardware, and Alexa+ built into the experience.
