6 Tips For Effective Black Friday And Cyber Monday Facebook Ad Campaigns

The two most retail-oriented days of the year are coming up and you better be ready! Are you?

Even if you aren’t, here are just six steps you can take to maximise your time and make sure that your Facebook Ad campaigns will be successful! Yes, you read that right!

See What Your Competitors Are Doing On Facebook

Facebook recently launched the “Info and Ads” tab where you can see the ads your competitors run. Don’t copy what you see, but instead use it as inspiration. Want a list of tools we suggest to keep tabs on the competition? Read more

Create The Audiences For Your Campaigns

Avoid the guesswork that sometimes goes into creating the necessary audiences. We did the work for you, so all you have to do is go ahead and create them. Read more

Facebook recently launched the “Info and Ads” tab where you can see the ads your competitors run. Don’t copy what you see, but instead use it as inspiration.

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Choose The Right Bidding Strategy

Target cost, lowest cost, lowest cost with bid cap; what should you choose? In this tutorial, we explain when should you use each bidding type and, most importantly, how they affect your budget. Read more

Speaking About Budgets…

Did You Know That Facebook Requires A Minimum Daily Budget? Yes! Depending on what you are being charged for, you need to set a different budget. In this tutorial, we break everything that goes into it. Read more

Your Facebook campaigns are live and running – it doesn’t mean that your work is done! You need to ensure that your ads won’t face any delivery problems

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It’s Funnel Time!

Identify the size of your online business and follow our easy-to-follow tutorial to see the exact type of campaigns you need to create, the audiences you need to target, AND exclude, what you should optimise for, and the placements you should use! Read more

But Your Work Ain’t Done Yet!

Now that your campaigns are live and running, it doesn’t mean that your work is done! You need to ensure that your ads won’t face any delivery problems. In this tutorial, we list all the common issues that affect your Facebook ad delivery and the steps you need to take to fix them. Read more