5 Spring Reads For The Curious Minds

Marketing to Gen Z offers dozens of examples and insights for connecting and conversing, including how to: Get past the 8-second filter, avoid blatant advertising and tap influencer marketing, reflect their values, understand their language and off-beat humor and more. Don’t forget: by 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is now.

Make it yours from $12.99

How are some solopreneurs able to command attention? How do some become experts, while others fade into the background as simply white noise? How do you stop feeling like an imposter or fraud when you might as well be this tiny speck among the thousands of online businesses out there?

If you’ve ever said the words “But I’m not an expert!” this book is for you.

Make it yours from $2.99

Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day?

The Story Engine provides you with a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

Make it yours from $3.99

Have you caught the design bug? Then this book is for you. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination.

Make it yours from $12.20

Ray Kurzweil is arguably today’s most influential—and often controversial—futurist. In How to Create a Mind, Kurzweil presents a provocative exploration of the most important project in human-machine civilization—reverse engineering the brain to understand precisely how it works and using that knowledge to create even more intelligent machines.

Make it yours from $14.57