From marketing to GenZ to typography 101, our latest installment of book recommendations has something to tickle your brain and provide you with a great conversation starter.
Jeff Fromm, Kyle Gray and Ray Kurzweil share their knowledge and key takeaways after years of experience. All you have to do is deep dive in their pages and absorb the wisdom.
  | Marketing to Gen Z: The Rules for Reaching This Vast–and Very Different–Generation of Influencers Marketing to Gen Z offers dozens of examples and insights for connecting and conversing, including how to: Get past the 8-second filter, avoid blatant advertising and tap influencer marketing, reflect their values, understand their language and off-beat humor and more. Don’t forget: by 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is now. |
  | But I’m Not An Expert! How are some solopreneurs able to command attention? How do some become experts, while others fade into the background as simply white noise? How do you stop feeling like an imposter or fraud when you might as well be this tiny speck among the thousands of online businesses out there? If you’ve ever said the words “But I’m not an expert!” this book is for you. |
  > | The Story Engine: An entrepreneur’s guide to content strategy and brand storytelling Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day? The Story Engine provides you with a clear, concise, and actionable strategy to reap the benefits of inbound marketing. |
  | The Typography Idea Book: Inspiration from 50 Masters Have you caught the design bug? Then this book is for you. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. |
  | How to Create a Mind: The Secret of Human Thought Revealed Ray Kurzweil is arguably today’s most influential—and often controversial—futurist. In How to Create a Mind, Kurzweil presents a provocative exploration of the most important project in human-machine civilization—reverse engineering the brain to understand precisely how it works and using that knowledge to create even more intelligent machines. |
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