Rumours have it that Google is on the verge of acquiring Twitter. The deal is not done yet – and may not actually happen – but we atestike to stay on top of things. So in the latest edition of #WeRSMChat, we discussed the implications of a deal between the two tech giants.
If the deal is sealed, Twitter as a platform could change drastically, probably for the best. More importantly, it would mean that Twitter will be here to stay, and Google would be a powerful guarantor of that. This is certainly something that shareholders will welcome warmly.
Missed the chat? Not to worry, we have your back!
1) Google buying Twitter may be a rumour, but one that makes sense.
A1) @WeRSM This is one of those rumours I'm likely to believe. I'm sure Google would love a 'proper' social media platform. #WeRSMChat
— 𝙶𝚛𝚊𝚎𝚖𝚎 𝙱𝚊𝚛𝚋𝚘𝚞𝚛 (@GraemeABarbour) September 25, 2016
A1) It could happen… If it does the whole tweeting experience will change #WeRSMChat
— Tajah Brown (@Tajah_Brown) September 25, 2016
2) Buying Twitter would secure Google – sorry, Alphabet – a firm footing in the social media space.
Finally having a more successful social network than G+? 😝
Great opportunity for live coverage, news, more data.— Tereza Litsa (@terezalitsa) September 25, 2016
Incredibly quick news reporting, benefitting from Twitter being kind of a news platform already #WeRSMChat
— Niels (@PowNiels) September 25, 2016
.@WeRSM A2 it would finally give Google a legit #socialmedia platform after miss after miss. #WeRSMChat
— Chioke McRae | Strategist (@ChiokeMcRae) September 26, 2016
A2 The serps social layer. Think it would be great to have search results bolstered by real people's real time talk on the topic #WeRSMChat
— Tim Elliott (@TimElliottUK) September 25, 2016
G+ was always bit like Twitter on steroids but with poor ux.
— Jani Lilja ☕ (@liljajan) September 25, 2016
3) A Backing from Google would be a huge boost to Twitter.
@wakanouka Twitter would benefit from AI and Google’s more sophisticated machine learning algorithms. For trends, ads, content distribution
— Jeremy ☁️ (@jeremywaite) 25 September 2016
analytics hence targeting is what comes to my mind … Indexing in search results possibly! #WeRSMChat
— Aviral Sanghera (@aviralsan) September 25, 2016
A3) Open twitter up to vast amounts of data including website activity….linking the user journey from social to website #WeRSMChat
— Tajah Brown (@Tajah_Brown) September 25, 2016
A3) It would add strength to Twitter's advertising cred, drawing on all that shared data -> more advertisers + profitability #WeRSMChat https://t.co/CWPBXoc5hl
— Jeanette (@jeanettepham) September 25, 2016
4) Google and Twitter features would be combined to offer more powerful targeting.
A4 Deeper analytics, behavior tracking.. @WeRSM #WeRSMChat
— Ivana Ćirković (@i_cirkovic) September 25, 2016
maybe a weird hybrid of google ads & Twitter ads…surely both would be combined in back end for targeting options #WeRSMChat
— Filip Galetic (@fgaletic) September 25, 2016
Adwords? #WeRSMChat https://t.co/LV0TAsTrTY
— Tim Elliott (@TimElliottUK) September 25, 2016
5) Twitter’s true monetary worth is a real mystery.
it hasn't really perfected its revenue model like FB ads. So it will struggle to justify a big shock valuation #WeRSMChat
— Mark Davies (@MrMarkDavies) September 25, 2016
I'd love to think that it's worth more than Whatsapp, but I'm not really sure about it. #WeRSMChat
— Tereza Litsa (@terezalitsa) September 25, 2016
WhatsApp was bought by Facebook $19 billion.
"Your worth doesn't decrease based on someone else's inability to see it." Ok, do not true in biz valuations, but… #WeRSMChat
— Jeanette (@jeanettepham) September 25, 2016
Good try Jeanette. Good try.
It would be good for insights and demographics, but wouldn't be for commercial reasons IMHO. $18Bn? pic.twitter.com/CH1eSDv3sK
— Jeremy 👁🐝Ⓜ️ (@jeremywaite) September 25, 2016
Join us!
Tag along this Sunday at 8pm GMT+1 for another edition of #WeRSMChat! If there’s a topic you would like to talk about, let us know in the comments below!
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