Rumours have it that Google is on the verge of acquiring Twitter. The deal is not done yet – and may not actually happen – but we atestike to stay on top of things. So in the latest edition of #WeRSMChat, we discussed the implications of a deal between the two tech giants.
If the deal is sealed, Twitter as a platform could change drastically, probably for the best. More importantly, it would mean that Twitter will be here to stay, and Google would be a powerful guarantor of that. This is certainly something that shareholders will welcome warmly.
Missed the chat? Not to worry, we have your back!
1) Google buying Twitter may be a rumour, but one that makes sense.
A1) @WeRSM This is one of those rumours I'm likely to believe. I'm sure Google would love a 'proper' social media platform. #WeRSMChat
— Graeme Barbour (@GraemeABarbour) September 25, 2016
A1) It could happen… If it does the whole tweeting experience will change #WeRSMChat
— Tajah Brown (@Tajah_Brown) September 25, 2016
2) Buying Twitter would secure Google – sorry, Alphabet – a firm footing in the social media space.
Finally having a more successful social network than G+? 😝
Great opportunity for live coverage, news, more data.— Tereza Litsa (@terezalitsa) September 25, 2016
Incredibly quick news reporting, benefitting from Twitter being kind of a news platform already #WeRSMChat
— Niels (@PowNiels) September 25, 2016
.@WeRSM A2 it would finally give Google a legit #socialmedia platform after miss after miss. #WeRSMChat
— Chioke McRae (@ChiokeMcRae) September 26, 2016
https://twitter.com/TimElliottUK/status/780123661093199876
G+ was always bit like Twitter on steroids but with poor ux.
— Jani Lilja ☕ (@liljajan) September 25, 2016
3) A Backing from Google would be a huge boost to Twitter.
@wakanouka Twitter would benefit from AI and Google’s more sophisticated machine learning algorithms. For trends, ads, content distribution
— Jeremy ☁️ (@jeremywaite) 25 September 2016
analytics hence targeting is what comes to my mind … Indexing in search results possibly! #WeRSMChat
— Aviral Sanghera (@aviralsan) September 25, 2016
A3) Open twitter up to vast amounts of data including website activity….linking the user journey from social to website #WeRSMChat
— Tajah Brown (@Tajah_Brown) September 25, 2016
A3) It would add strength to Twitter's advertising cred, drawing on all that shared data -> more advertisers + profitability #WeRSMChat https://t.co/CWPBXoc5hl
— Jeanette (@jeanettepham) September 25, 2016
4) Google and Twitter features would be combined to offer more powerful targeting.
A4 Deeper analytics, behavior tracking.. @WeRSM #WeRSMChat
— Ivana Ćirković (@i_cirkovic) September 25, 2016
maybe a weird hybrid of google ads & Twitter ads…surely both would be combined in back end for targeting options #WeRSMChat
— Filip Galetic (@fgaletic) September 25, 2016
https://twitter.com/TimElliottUK/status/780127857989279744
5) Twitter’s true monetary worth is a real mystery.
it hasn't really perfected its revenue model like FB ads. So it will struggle to justify a big shock valuation #WeRSMChat
— Mark Davies (@MrMarkDavies) September 25, 2016
I'd love to think that it's worth more than Whatsapp, but I'm not really sure about it. #WeRSMChat
— Tereza Litsa (@terezalitsa) September 25, 2016
WhatsApp was bought by Facebook $19 billion.
"Your worth doesn't decrease based on someone else's inability to see it." Ok, do not true in biz valuations, but… #WeRSMChat
— Jeanette (@jeanettepham) September 25, 2016
Good try Jeanette. Good try.
It would be good for insights and demographics, but wouldn't be for commercial reasons IMHO. $18Bn? pic.twitter.com/CH1eSDv3sK
— Jeremy 👁🐝Ⓜ️ (@jeremywaite) September 25, 2016
Join us!
Tag along this Sunday at 8pm GMT+1 for another edition of #WeRSMChat! If there’s a topic you would like to talk about, let us know in the comments below!
[wysija_form id=”5″]
More from Experts Talk
The Top 5 Social Media Stories Of This Week
Instagram is testing "song lyrics" stickers and Facebook's long-awaited clear history feature is getting business-ready. Finally.
12 Questions With Aasha Collins
Please welcome this week’s 12 Questions Expert Spotlight guest, The Tylt's Social Media Editor, Aasha Collins.
How To Use Google Data Studio To Create Facebook Campaign Reports
Did you know that you can create detailed and interactive Facebook ad campaign reports with Google Data Studio? Yup. Here's …
