On Sunday, #WeRSMChat returned for its latest edition – this time about something that every brand and agency uses. Sometimes too often though. #hashtags.
If you missed it, see you this Sunday! Here are some of the best answers to the series of 5 questions that we asked you this week:
1. No, not every business needs a dedicated hashtag.
Hashtags are like everything on social: they have to be valuable, and serve a purpose.
nah not all… I think the topic of conversation should dictate the #hashtag. It does work for sports & ents though. #WeRSMChat
— Daniel Rae ⚡️ (@iamdanielrae) September 11, 2016
A1) If it fits, yes. If not, then campaign specific should be direction. Relevance is the Momma #WeRSMChat
— William Conboy (@WilliamConboy) September 11, 2016
Hashtags are great for campaigns or special events but I don't think they are always needed. Sometimes simple is better. #WeRSMChat
— Jayne Robinson (@JayneKitsch) September 11, 2016
2. The best hashtags connect consumers with the brand through user-generated content.
That connection is made possible when consumers’ personal values align with what the brand stands for. Therefore, it’s not surprising to see inspirational and lifestyle campaigns being mentioned.
.@WeRSM #justdoit from Nike. Closely tied to the brand, but carries motivational/emotional meaning as well #wersmchat
— Jeanette (@jeanettepham) September 11, 2016
.@WeRSM #IAmTheCompetition by @NewBalanceUK #WeRSMChat
— Villy Devlioti (@villou) September 11, 2016
https://twitter.com/cameradam_/status/775050250847457280
3. When creating a hashtag, look out for length and spellings.
Because we all remember that Susan Boyle hashtag fail.
https://twitter.com/AlFlynn91/status/775054050299699203
A3) something that's not just relevant to your brand, but also to your audience. Potential for wider use and adoption @WeRSM #weRSMChat
— Jeanette (@jeanettepham) September 11, 2016
uniqueness, relevance, fun, spelling (if it accidentally spells anything else #thatcherisdead) #WeRSMChat
— Ruth Davison (@struthdavison) September 11, 2016
https://twitter.com/thatsmgirl/status/775052506347036672
4.Protecting a hashtag is a big social no-no.
And that tweet is pretty powerful so there’s no need for more:
A4) Social may be the wrong the vehicle for your message if you're that concerned about what others do w/what u share. @WeRSM #WeRSMChat
— Jeanette (@jeanettepham) September 11, 2016
5. Make it easy for users to join the hashtag.
And if that’s not enough, don’t hesitate to send a little nudge.
incentives, give them a reason 'why'. The hashtag needs to connect with the audience and the 'why' of the company #WeRSMChat
— Sarah Kerrigan 👩💻 (@SarahRKerrigan) September 11, 2016
Make it clear, simple and relevant to the consumer #WeRSMChat
— Al Flynn. (@AlFlynn91) September 11, 2016
A5) Provide a Purpose. Inspire through an AWESOME campaign #WeRSMChat
— William Conboy (@WilliamConboy) September 11, 2016
incentivise! Sweepstakes, competitions, freebies #WeRSMChat
— Adam Churcher (@adamcjchurcher) September 11, 2016
That was it peeps! Of course, do not miss this Sunday’s edition of our weekly Tweetchat – if there’s any topic you would like to discuss, send your suggestions over using #WeRSMChat and we’ll be in touch!
Until then!
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