On Sunday, #WeRSMChat returned for its latest edition – this time about something that every brand and agency uses. Sometimes too often though. #hashtags.
If you missed it, see you this Sunday! Here are some of the best answers to the series of 5 questions that we asked you this week:
1. No, not every business needs a dedicated hashtag.
Hashtags are like everything on social: they have to be valuable, and serve a purpose.
nah not all… I think the topic of conversation should dictate the #hashtag. It does work for sports & ents though. #WeRSMChat
— ᴅᴀɴɪᴇʟ ʀᴀᴇ (@iamdanielrae) September 11, 2016
A1) If it fits, yes. If not, then campaign specific should be direction. Relevance is the Momma #WeRSMChat
— William Conboy (@WilliamConboy) September 11, 2016
Hashtags are great for campaigns or special events but I don't think they are always needed. Sometimes simple is better. #WeRSMChat
— Jayne Robinson (@JayneKitsch) September 11, 2016
2. The best hashtags connect consumers with the brand through user-generated content.
That connection is made possible when consumers’ personal values align with what the brand stands for. Therefore, it’s not surprising to see inspirational and lifestyle campaigns being mentioned.
.@WeRSM #justdoit from Nike. Closely tied to the brand, but carries motivational/emotional meaning as well #wersmchat
— Jeanette (@jeanettepham) September 11, 2016
.@WeRSM #IAmTheCompetition by @NewBalanceUK #WeRSMChat
— Villy Devlioti (@villou) September 11, 2016
#asseenonme from Asos and #castmemarc from Marc Jacobs have both been very successful! #WeRSMChat
— Adam Churcher 🚀 (@adamcjchurcher) September 11, 2016
3. When creating a hashtag, look out for length and spellings.
Because we all remember that Susan Boyle hashtag fail.
definitely length. Otherwise you have to trim your text to include it or miss it off (Like I just did 😉 lol) #WeRSMChat
— Al Flynn. (@AlFlynn91) September 11, 2016
A3) something that's not just relevant to your brand, but also to your audience. Potential for wider use and adoption @WeRSM #weRSMChat
— Jeanette (@jeanettepham) September 11, 2016
uniqueness, relevance, fun, spelling (if it accidentally spells anything else #thatcherisdead) #WeRSMChat
— Ruth Davison (@struthdavison) September 11, 2016
don't do a #susanalbumparty! ;) #wersmchat
— Sarah Kerrigan 👩💻 (@SarahRKerrigan) September 11, 2016
4.Protecting a hashtag is a big social no-no.
And that tweet is pretty powerful so there’s no need for more:
A4) Social may be the wrong the vehicle for your message if you're that concerned about what others do w/what u share. @WeRSM #WeRSMChat
— Jeanette (@jeanettepham) September 11, 2016
5. Make it easy for users to join the hashtag.
And if that’s not enough, don’t hesitate to send a little nudge.
incentives, give them a reason 'why'. The hashtag needs to connect with the audience and the 'why' of the company #WeRSMChat
— Sarah Kerrigan 👩💻 (@SarahRKerrigan) September 11, 2016
Make it clear, simple and relevant to the consumer #WeRSMChat
— Al Flynn. (@AlFlynn91) September 11, 2016
A5) Provide a Purpose. Inspire through an AWESOME campaign #WeRSMChat
— William Conboy (@WilliamConboy) September 11, 2016
incentivise! Sweepstakes, competitions, freebies #WeRSMChat
— Adam Churcher 🚀 (@adamcjchurcher) September 11, 2016
That was it peeps! Of course, do not miss this Sunday’s edition of our weekly Tweetchat – if there’s any topic you would like to discuss, send your suggestions over using #WeRSMChat and we’ll be in touch!
Until then!
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